serviceplan-logo-2017


A NEW ERA – and YOU can be PART of it.

Serviceplan, the “Independent Agency of the Year 2014” (LIA), and Lead Agency for BMW in China, one of the leading digital agencies in China, and is looking for colleagues to support them on the way to become China’s leading independent agency!
Serviceplan (www.serviceplan.com) and Aquarius Asia (www.aquarius-asia.com) and are now supporting their multi-national clients as a strong 360 degree integrated agency for Asia Pacific with two offices in China, Shanghai and Beijing, as well as a Hong Kong office. 
For our international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-end technical devices, we utilize the power of the integration of all communication and distribution channels, on- and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.
Serviceplan is looking for talented people to join our expanding Beijing team!

What we offer

• Serviceplan has the goal to become China’s independent agency No.1 – you can be part of it 
• We have 2 offices in China (Shanghai and Beijing), 1 office in Hong Kong and 29 more offices in all major European cities, Russia, Middle East, India, Middle and South America 
• We are proud of our long-term relationships with some of Europe’s most trusted and recognizable brands
• The bulk of our work comes from major corporate clients, as well as luxury & fashion brands
• Our Beijing team consists of more than 100 highly skilled people from China, Germany, Hong Kong and the rest of the world


Senior Copywriter 资深文案 (有做车经验的候选人优先考虑)

Location: Beijing

Key Responsibilities:
• Cooperate with the art staff, independent of the daily work of the creative development and execution, if necessary, should the proposal.
• 与美术团队合作,独立进行日常创意的开发与执行工作,必要时给出建议
• From strategy stage participation is an important project, and can continue to participate in the creative and performing.
• 重要项目从策略阶段开始参与,并持续跟进创意与投放的流程。
• Guide and lead junior Copywriter
• 指导与领导初始文案。
• Take the initiative to seek means of communication with the way of traditional advertising, and actively participate in the creative department, has a significant contribution to overall growth. 
• 主动沟通传统广告方案,积极参与创意工作并对整体业绩做出较大贡献。

Requirements:
• Journalism,communication or related major, college or above;
• 新闻、传播及相关专业,大专以上学历
• 3 years’ work experience in 4A company;
• 3年4A工作经验
• Good responsibility and communication ability,strong spirit of teamwork, ability of team management, can take the work pressure;
• 责任心强,沟通能力强,团队合作精神强,团队管理能力强,能承受工作压力
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
• 较强的表达能力,与内部团队以及合作伙伴和客户有效沟通的能力。


Associate Creative Director 创意副总监

Location: Beijing

Key Responsibilities:
• Must be a skilled art based associate create director who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
必须是一名熟练的美术方向的创意副总监,能够在广泛的广告学科(数字、印刷、电视等)中发挥本领。
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
必须能够概念化所有digital touch point的创意概念,并将其与更好的沟通相结合
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
必须能够将战略方向(如创意brief所述)转化为强大的广告传播
• Work as a team with Copy partner.
与文案伙伴一起工作
• Contribute to the new business activities of the agency.
为公司的新业务活动作出贡献
• Recommend measures to improve work process methods and quality of product.
提出改进工作流程方法和产品质量的措施
• Coordinate team and direct how final art is visually implemented. 
协调团队并指导完稿的视觉实现
• Actively participates and work together with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
积极参与并与美术指导、文案、设计师合作,创造视觉解决方案,方案需包括他/她的概念/想法和他/她的团队的概念/想法。
• May include other duties as assigned. 
可能包括分配的其他职责

Requirements:
• 7 years plus of deep interactive development/production experience with proven expertise and a portfolio of outstanding work.
7年以上丰富的互动式开发/制作经验,拥有久经考验的专业知识和出色的工作作品
• Able to effectively articulate sound recommendations, both internally and with our clients when it comes to the digital landscape.
当涉及到数字环境时,能够有效地表达内部和与客户之间的合理建议
• Possess an understanding and appreciation for integrated marketing.
对整合营销有一定的理解和欣赏
• Ability to work under pressure and meet deadlines.
能够在抗压工作并按时完成任务
• Strong presentation and negotiation skills.
较强的表达和谈判能力
• Proven track record of managing multiple Creative assignments;
管理多个创意任务的过硬经验
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions. 
对印刷、色彩、构图的掌握,以及对如何在品牌和目标解决方案开发中合作的理解。


Associate Account Director 客户副总监

Location: Hangzhou

Key Responsibilities
• Assists the team leader to manage the key accounts
协助团队领导管理重要客户
• Provides logistic support to both the account and creative teams
为客户和创意团队提供后勤支持
• Ensures high quality and timely delivery of all projects
确保所有项目的高质量和及时交付
• Providing strategic directions in the development of total communication services
为沟通的发展提供战略方向
• Managing and optimizing resources to achieve revenue goals for the business
管理和优化资源以实现业务收入目标
• Developing business partner relationships with key people in the designated client organizations
与指定客户中的关键人员建立业务合作伙伴关系
• Striving for the long lasting and sustainable success of our client
为客户的长期和持续成功而努力
• Handles the financials from quotation to billing
处理从报价到计费的财务状况

Requirements:
• Above 4 years of advertising in 4A agency working experience and auto client experience 
4年以上广告工作经验,有4A代理工作经验和汽车客户经验
• Excellent communication and presentation skills. 
出色的沟通和表达能力
• Be able to convince and influence others effectively; 
能够有效地说服和影响他人
• High energy level. 
保持足够的热情与精力
• Be able to manage multiple tasks and initiatives simultaneously; 
能够同时管理多个任务和计划
• Fluent in written and spoken English and Mandarin Chinese
流利的中英文书面和口语


Copy Intern 文案实习生

Location: Beijing

Key Responsibilities:
• Develop creative ideas and concepts and presenting them to colleagues.
开发创意理念和文案内容,并呈现给同事们
• Write clear, persuasive, original copy and proofread copy to check spelling and grammar.
撰写清晰,有说服力的原创文案,并进行拼写和语法方面的校对
• Keep up to date with popular culture and trends.
不断吸收流行的文化和潮流

Requirements:
• Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上,市场营销,沟通,广告,美术及相关专业优先
• Strong Chinese writing and editing skills across advertising disciplines, as well as good command of spoken and written Mandarin Chinese and English
具有较强的根据广告的要求进行中文文案撰写和编辑的能力,也具有中英文书面和口头沟通能力
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
具有较强的提案能力,以及与内部团队、合作工作和客户有效沟通的能力
• Proactive, independent, responsible, detail-oriented and able to work under pressure
积极、独立、有责任心,注重细节,能在有压力的环境下工作
• Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
• Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors. 
有自我激励和团队协作的能力,能在严格规定的时间内独立或在指导下完成多个项目


Art Intern 美术实习生

Location: Beijing

Key Responsibilities:
• Participate in creative development
参与创意开发
• Maintain and enhance the quality of the overall art / design ideas
维护和加强整体美术/设计理念的质量
• Provide excellent design artwork under guidance of senior
在直属领导的指导下提供优秀的设计作品

Requirements:
• Bachelor holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上,市场营销,沟通,广告,美术及相关专业优先
• Capable of producing excellent artwork independently from draft mock-up to output-file.
能独立完成从草稿到出街稿件的优秀设计作品
• Proficient in designing software (Photoshop, Illustrator, InDesign, etc). 
精通设计软件(Photoshop, Illustrator, InDesign等)
• Good communications skills, including ability to share creative idea with others.
良好的沟通技巧,包括与其他人分享创意理念
• Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
• Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
• Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors.
有自我激励和团队协作的能力,能在严格规定的时间内独立或在指导下完成多个项目


Account Executive Intern 客户执行实习生

Location: Beijing

Key Responsibilities主要职责
• Support in project management: manage and implement project progress; draft timings, prepare decks
广告客户项目支持:管理和执行项目流程;计划排期,客户提案准备等。
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
客户管理:作为客户需求与内部沟通的桥梁,包括回应客户的需求,确保与客户之间开放和有效的沟通,能从挑战中获得成长,直到能独立跟进小型广告客户项目。
• Internal Responsibilities: assist the account director in proper documentation and filing;
内部常规任务:协助客户总监进行相关文件整理

Requirements职位要求
• Creative mindset with eMarketing sense and “out of the box “ thinking
有创新思维的能力
• University graduate in communication / languages / journalism or related discipline
本科在读大学生 (市场营销,语言类,媒体类专业优先)
• True team player who value and believe in effectiveness and efficiency
能够独立完成任务,同时懂得团队合作,注重效率
• Good command of spoken and written Mandarin Chinese and English
中英文听说读写良好
• Speak up, problem solving and multi-tasking
敢说会做,有解决问题的能力
• Good interpersonal and communications skills
良好的人际沟通能力
• Proactive, independent, responsible and detail-oriented
工作主动,独立,有责任心,注重细节
• Work with a SMILE
总能带着微笑开展工作


Creative Director-Art Base(创意总监-美术方向) 

Location: Shanghai 

Key responsibilities:
• Report to Executive Creative Director, you will participate in creative development and become creative-lead over time.
• Lead and supervise the creative development for the offline and online projects for Serviceplan.
• Taking project lead and responsibility on art directional and design projects, leading the creative team on the projects and meet & guide the client from a creative side.
• Create and support the execution of campaign ideas and designs working closely with the copy based Creative Team , as well as the Strategy and Concept team.
• Maintain and enhance the quality of the overall art / design ideas.
• Lead, nurture & supervise the creative team, especially those under your responsibility.
• Show your creative ideas and make them win the pitch!
• Inspire our content & client service to execute and defend your ideas and Create & constantly encourage creative, inspirational team spirit. 

Requirements:
• Diploma holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
• Over 8-10 years’ experiences of working in digital and classical advertising agencies
• Digital minded, fully understand how to evolve an initial concept and able to execute it throughout all digital platforms (website, social media, etc.), as well as profound classical background
• Full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client
• Good command of spoken and written Mandarin Chinese and English 


Senior Planner (资深策划) 

Location: Shanghai  

Key Responsibilities:
• We need an experienced Senior Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not  only  guiding  the  ideas,  but  actually  landing itself through the work we put out.
• Our Creative Strategist must support the creative team to make sure that the right content comes through amazing design & the right executional cues.
• Internally, you will work with creative teams to come up with strategy & innovative ideas and content. We are setting up a collaborative strategic and creative community, and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency. 

Requirements:
• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy and media planning experience
• Relevant experience working on awarded projects at top agencies 


Strategic Planner 策略策划 

Location: Shanghai 

Key Responsibilities:
1.Handle projects independently with minimum guidance from superior. 
2.Digest client's brief, identify real issue, challenges, and the communication objective and goals.
3.Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
4.Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
5.Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
6.Compile and run creative brief, brainstorm, project updates.
7.Give creative support and clarifications during the creative development.
 
Requirements:
1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 3 years working experience in marketing, communication or other strategy development related field.
6.Wide exposure and good overall understanding of marketing, branding and advertising.
7.Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges) 
8.Good understanding of technology and automobile industry. 


HR Director (人力资源总监) 

Location: Beijing or Shanghai 

Key Responsibilities:
• Coach HR team members to deliver professional HR service to each office and achieve HR team KPIs.
• Provide HR strategy to the management team.
• Manage the business’ recruitment and acquisition efforts and ensures the process runs smoothly to build the best and most capable, diverse workforce.
• Update HR policies and employee handbook to compliance with the latest labor law.
• Partner with Finance Director on HC plans and yearly compensation budget.
• Prepare yearly training plan for Beijing and Shanghai office, supervise HR team members to deliver the training plan.
• Work with the management team to design a proper career path for the best talents in the company and build the core team for each office.
• Play a role as HR consultant for management team.
• Recruiting capabilities for senior levels. 

Requirements:
• At least 8-10 years of Human Resources background, with a managerial position Multi-national company experience in a fast-growing, large volume and high complexity environment. 
• Ability to work across business functions with strong consensus building skills to move a strategy forward.
• Ability to quickly audit and identify issues in a complex situation. 
• Excellent ability to quickly grasp the company’s operation and business drivers, and will possess a high degree of integrity and independence. 
• Intellectual capacity to gather information, analyze and rapidly make decisions and recommendations dealing with all functions in a complex and multi-faceted business is essential. 
• Experience working in a matrix organization with responsibilities of national-markets. 
• High flexibility/ambiguity, ability to handle multiple tasks. 
• Solution and result oriented. 
• Excellent English language skills both written and verbal. 


Account Executive Intern (客户执行实习生)

Location: Shanghai 

Key Responsibilities 
1.Support in project management: manage and implement project progress; draft timings, prepare decks
2.Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
3.Internal Responsibilities: assist the account director in proper documentation and filing;

Requirements
1.Creative mindset with eMarketing sense and “out of the box “ thinking
2.University graduate in communication / languages / journalism or related discipline
3.True team player who value and believe in effectiveness and efficiency
4.    Good command of spoken and written Mandarin Chinese and English
5.    Speak up, problem solving and multi-tasking
6.    Good interpersonal and communications skills
7.    Proactive, independent, responsible and detail-oriented
8.    Work with a SMILE

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate.

Please send your full resume and expected salary to jobs_sh@serviceplan.com if you want to apply for position at Serviceplan Shanghai and to china-hr@serviceplan.com if you want to apply for position at Serviceplan Beijing and Hangzhou.

By: Summer Zheng


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