serviceplan-logo-2017


A NEW ERA – and YOU can be PART of it.

Serviceplan, the “Independent Agency of the Year 2014” (LIA), and Lead Agency for BMW in China, one of the leading digital agencies in China, and is looking for colleagues to support them on the way to become China’s leading independent agency!
Serviceplan (www.serviceplan.com) and Aquarius Asia (www.aquarius-asia.com) and are now supporting their multi-national clients as a strong 360 degree integrated agency for Asia Pacific with two offices in China, Shanghai and Beijing, as well as a Hong Kong office. 
For our international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-end technical devices, we utilize the power of the integration of all communication and distribution channels, on- and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.
Serviceplan is looking for talented people to join our expanding Beijing team!

What we offer

• Serviceplan has the goal to become China’s independent agency No.1 – you can be part of it 
• We have 2 offices in China (Shanghai and Beijing), 1 office in Hong Kong and 29 more offices in all major European cities, Russia, Middle East, India, Middle and South America 
• We are proud of our long-term relationships with some of Europe’s most trusted and recognizable brands
• The bulk of our work comes from major corporate clients, as well as luxury & fashion brands
• Our Beijing team consists of more than 100 highly skilled people from China, Germany, Hong Kong and the rest of the world


Creative Service Director 创意服务部总监

Location: Beijing

Responsibilities
• Work with key stakeholders to explore client’s business requirements and develop solutions that support the key stakeholders in meeting the end business objectives;
与相关者合作探寻客户的业务需求,并制定支持相关者实现最终业务目标的解决方案
• Confident interacting with Account and Project Managers and Creative Directors and Clients;
自信地与客户经理、项目经理、创意总监和客户进行互动
• Reviewing schedules and budgets;
审查工作进度和预算
• Establishing internal project goals;
建立内部项目目标
• Preparing Creative WIP report; 
准备创意部门的WIP报告
• Writing and distributing project schedules; 

编写并安排项目进度
• Coordinating release of projects as necessary;
协调项目的发布进行
•Crisis solution in print, TVC development; 
印刷、TVC进行中的危机处理
•Resource network for overload jobs. 
对于超负的工作进行合理的安排和资源的有效利用

Requirements
• 7-10 years’ experience in production & traffic in 4As agencies with proven track record
拥有7-10年在4A的制作和流程把控经验,并有良好的业绩记录
• Control and management of Traffic process and personnel
对流程和相关员工的把控和管理到位
• Control of costs and vendor negotiation. Be able to vigorously defend vendor choice on both price and quality considerations. 
能够控制好成本,与供应商进行有效谈判。能够根据价格和质量积极影响供应商的选择。
• Strong relationship management with creative and AS teams
与创意和客户团队保持紧密联系
• Strong experience in print, digital, video, and sound production, with ability to manage producers
丰富的印刷、数字、视频和配音作品制作经验,有管理制作人的能力
• Quick to spot new production techniques that can add value to our business
快速发现新的制作技术,增加业务价值
• Constantly search for new production partners and vendors and continuously strive to reduce price and increase quality
不断寻找新的制作合作伙伴和供应商,不断努力降低价格和提高质量
• Strong financial management skills and ability to negotiate preferable payment terms with production partners and vendors. Preferred model is to only pay after client pays.
较强的财务管理技能,能够与制作合作伙伴和供应商协商更好的付款条件。首选的模式是在客户交付后才付款。


Associate Account Director  客户副总监

Location: Hangzhou

Key Responsibilities
• Assists the team leader to manage the key accounts
• Provides logistic support to both the account and creative teams
• Ensures high quality and timely delivery of all projects
• Providing strategic directions in the development of total communication services
• Managing and optimizing resources to achieve revenue goals for the business
• Developing business partner relationships with key people in the designated client organizations
• Striving for the long lasting and sustainable success of our client
• Handles the financials from quotation to billing 

Requirements
• Above 4 years of advertising in 4A agency working experience and auto client experience
• Excellent communication and presentation skills.
• Be able to convince and influence others effectively;
• High energy level.
• Be able to manage multiple tasks and initiatives simultaneously;
• Fluent in written and spoken English and Mandarin Chines


Account Director  客户总监

Location: Beijing

Responsibilities:
• Assists the team leader to manage the key accounts
协助团队领导管理重要客户
• Provides logistic support to both the account and creative teams
为客户和创意团队提供后勤支持
• Ensures high quality and timely delivery of all projects
确保所有项目的高质量和及时交付
• Providing strategic directions in the development of total communication services
为总体沟通的开展提供战略指导
• Managing and optimizing resources to achieve revenue goals for the business
管理和优化资源以实现业务方面收入目标
• Developing business partner relationships with key people in the designated client organizations
与指定客户中的关键人员建立业务合作伙伴关系
• Striving for the long lasting and sustainable success of our client
为客户的长期和持续成功而努力
• Handles the financials from quotation to billing
处理从报价到计费的财务问题
• Mainly handling ATL and digital campaign 
主要处理ATL和数字营销活动

Knowledge requirements:
• Above 5 years of advertising in 4A agency, global brand experience, with regional role experience will be even better
在4A代理机构从事广告工作5年以上,具有全球品牌经验,具有区域经验更佳
• Excellent communication and presentation skills. Be able to convince and influence others effectively;
优秀的沟通和表达能力,能够有效地说服和影响他人;
• High energy level. Be able to manage multiple tasks and initiatives simultaneously;
能量大,能够同时管理多项任务和计划;
• Fluent in written and spoken English and Mandarin Chinese 
流利的英语和普通话


Group Head-Art  创意组长-美术

Location: Beijing

Key Responsibilities:
• Must be a skilled art based associate create director who is able to perform in a broad spectrum of advertising disciplines (print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface.
• Work as a team with Copy partner.
• Recommend measures to improve work process methods and quality of product.
• Coordinate team and direct how final art is visually implemented.
• Able to original ideas and integrate for ATL, activation and must have experience in film print and digital.
• Actively participates and work together with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• May include other duties as assigned. 

Requirements:
• 5 years plus of deep interactive development/production experience with proven expertise and a portfolio of outstanding work.
• Possess an understanding and appreciation for integrated marketing.
• Ability to work under pressure and meet deadlines.
• Strong presentation and negotiation skills.
• Proven track record of managing multiple Creative assignments;
• Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.


Senior Art Director 资深美术指导

Location: Beijing

Responsibilities
• Personally work on the graphic development of at least one product.
至少独自负责过一个产品的图形开发
• Interact with Copywriters to develop creative concepts and executions of assigned product(s).
与文案一起,针对指定产品开发创意概念与执行
• Possess solid understanding of the science and market dynamics of assigned product(s).
对指定产品的科学和市场动态有扎实的了解
• Work closely with account executives to schedule and monitor all projects. 
与AE紧密合作,安排并监督项目的进行
• Provide accurate time and cost estimates for each tactic. 
为每项策略进行时间与成本的估算
• Perform miscellaneous tasks, as directed by Creative Director.
按照创意总监的指示执行各种任务
• Advise client on all technical visual recommendations and/or issues. 
根据技术和视觉方面的推荐方案和/或问题向客户提出建议
• Help facilitate both the input and creative meetings. 
帮助input和创意会议的进行
• Assist in making presentations to client
协助向客户做陈述

Qualifications:
• Comprehensive computer photo-retouching and image development skills. 
全面的电脑照片修饰和图像开发技能
• Demonstrated complete understanding of color theory and color relationships, perspective and space relationships, page composition and grid structures.
完全理解色彩理论与色彩关系,透视和空间关系,页面组成和网格结构。
• Communicate thorough knowledge of assigned product(s). 
传达指定产品的全面知识。
• Effectively handle multiple assignments at one time.
一次有效地处理多个任务
• Manage challenging situations both internally and with the client. 
负责解决内部和客户的挑战性情况。
• Command respect of freelancers and designers and be able to effectively oversee their work.
获得Freelancers和设计师的尊重,能够有效地监督他们的工作。


Associate Planning Director  策略副总监

Location: Beijing/Hangzhou

Summary:
• Manage a small team and eject the team with energy and inspirations.
管理一个小团队,激发团队的活力和灵感。
• Think and act managerially, put managerial issue and team efficiency into consideration.
思想和行动上有管理性,会思考管理问题和团队效率。

Key Responsibilities
• Independently and full responsible to manage and pitch clients, including combing and judging customer needs, independent analysis, judgment and integration of the required resources.
可独立全责经营、pitch客户,包括梳理并判断客户需求,独立分析、判断并统整所需的资源。 
• Have the related professional ability of brand strategy, including brand positioning, product positioning, communication strategy etc.
拥有品牌策略和相关专业能力,包括品牌定位、产品定位、传播策略等。  
• Have insight of the industry, the consumer and the media. Help the account and the creative team understand and use it.
对于行业、消费者及媒体拥有洞察能力,并能帮助account及创意团队理解且运用。
• Have rich pitch experience and skills to help the team to better convince and sell idea.
拥有丰富的提案经验与技巧,帮助团队更好的说服客户、贩售idea。
• Have the ability to organize team operations, integrate account and creative teams to better collaborate to achieve more efficient output. 
拥有组织团队运作的能力,整合account及创意团队更好的协作,获得更有效率的产出。 
• Help planning team to grow and lead team to make progress.
能够帮助planning团队成长,引领团队进步。

Requirements
Qualifications
• Proficiency in Microsoft Word, Excel, PowerPoint
熟练使用Microsoft Word、Excel、PowerPoint
• University degree and above. 
本科及以上学历
• Fluent Mandarin and English (Written and Spoken)
流利的中英文(书面和口头)
• Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
专业优先:市场营销、传播、工商管理、统计与心理学
• Minimum 5 years working experience in marketing, communication or other strategy development related field.
至少5年市场营销、传播或其他战略发展相关领域的工作经验。
• Wide degree of creativity and latitude in marketing, branding and advertising is expected. 
在营销、品牌和广告方面具有广泛的创造力和自由度
• Strong planning skills (Account Planning + Creative Planning) with wide exposure and familiarities in variety of strategy/ concept development, practices, and procedures. 
具有较强的策略技能(客户计划+创意计划),熟悉各种战略/概念开发、实践和程序。
• Good understanding of technology and automobile industry.
对技术和汽车工业有很好的了解

Personalities
• Curious, passionate & resourceful
有好奇心、热情、足智多谋
• Self-motivated, have the strong urge to explore truth and push boundaries for the best solutions. 
自我激励,有强烈的探索真理的冲动,并为最佳解决方案设定界限。
• Team player and motivator, able to lead and leverage the strength of subsidiaries, guide and train their planning skills, and drive optimized team result. 
团队合作者和激励者,能够领导和利用子公司的力量,指导和培训他们的计划技能,推动优化的团队成果。
• Strategic and flexible, able to express different opinion and interact with client and colleagues diplomatically when necessary.
具有战略性和灵活性,能表达不同意见,必要时能与客户和同事进行外交交流。


Account Executive Intern 客户执行实习生

Location: Beijing

Key Responsibilities主要职责
• Support in project management: manage and implement project progress; draft timings, prepare decks
广告客户项目支持:管理和执行项目流程;计划排期,客户提案准备等。
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
客户管理:作为客户需求与内部沟通的桥梁,包括回应客户的需求,确保与客户之间开放和有效的沟通,能从挑战中获得成长,直到能独立跟进小型广告客户项目。
• Internal Responsibilities: assist the account director in proper documentation and filing;
内部常规任务:协助客户总监进行相关文件整理

Requirements职位要求
• Creative mindset with eMarketing sense and “out of the box “ thinking
有创新思维的能力
• University graduate in communication / languages / journalism or related discipline
本科在读大学生 (市场营销,语言类,媒体类专业优先)
• True team player who value and believe in effectiveness and efficiency
能够独立完成任务,同时懂得团队合作,注重效率
• Good command of spoken and written Mandarin Chinese and English
中英文听说读写良好
• Speak up, problem solving and multi-tasking
敢说会做,有解决问题的能力
• Good interpersonal and communications skills
良好的人际沟通能力
• Proactive, independent, responsible and detail-oriented
工作主动,独立,有责任心,注重细节
• Work with a SMILE
总能带着微笑开展工作


Copy Intern 文案实习生

Location: Beijing 

Key Responsibilities:
• Develop creative ideas and concepts and presenting them to colleagues.
开发创意理念和文案内容,并呈现给同事们
• Write clear, persuasive, original copy and proofread copy to check spelling and grammar.
撰写清晰,有说服力的原创文案,并进行拼写和语法方面的校对
• Keep up to date with popular culture and trends.
不断吸收流行的文化和潮流

Requirements:
• Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上,市场营销,沟通,广告,美术及相关专业优先
• Strong Chinese writing and editing skills across advertising disciplines, as well as good command of spoken and written Mandarin Chinese and English
具有较强的根据广告的要求进行中文文案撰写和编辑的能力,也具有中英文书面和口头沟通能力
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
具有较强的提案能力,以及与内部团队、合作工作和客户有效沟通的能力
• Proactive, independent, responsible, detail-oriented and able to work under pressure
积极、独立、有责任心,注重细节,能在有压力的环境下工作
• Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
• Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors. 
有自我激励和团队协作的能力,能在严格规定的时间内独立或在指导下完成多个项目


Art Intern 美术实习生

Location: Beijing 

Key Responsibilities:
• Participate in creative development
参与创意开发
• Maintain and enhance the quality of the overall art / design ideas
维护和加强整体美术/设计理念的质量
• Provide excellent design artwork under guidance of senior
在直属领导的指导下提供优秀的设计作品

Requirements:
• Bachelor holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上,市场营销,沟通,广告,美术及相关专业优先
• Capable of producing excellent artwork independently from draft mock-up to output-file.
能独立完成从草稿到出街稿件的优秀设计作品
• Proficient in designing software (Photoshop, Illustrator, InDesign, etc). 
精通设计软件(Photoshop, Illustrator, InDesign等)
• Good communications skills, including ability to share creative idea with others.
良好的沟通技巧,包括与其他人分享创意理念
• Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
• Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
• Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors.
有自我激励和团队协作的能力,能在严格规定的时间内独立或在指导下完成多个项目


Creative Director-Art Base(创意总监-美术方向) 

Location: Shanghai 

Key responsibilities:
• Report to Executive Creative Director, you will participate in creative development and become creative-lead over time.
• Lead and supervise the creative development for the offline and online projects for Serviceplan.
• Taking project lead and responsibility on art directional and design projects, leading the creative team on the projects and meet & guide the client from a creative side.
• Create and support the execution of campaign ideas and designs working closely with the copy based Creative Team , as well as the Strategy and Concept team.
• Maintain and enhance the quality of the overall art / design ideas.
• Lead, nurture & supervise the creative team, especially those under your responsibility.
• Show your creative ideas and make them win the pitch!
• Inspire our content & client service to execute and defend your ideas and Create & constantly encourage creative, inspirational team spirit. 

Requirements:
• Ddiploma holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
• Over 8-10 years’ experiences of working in digital and classical advertising agencies
• Digital minded, fully understand how to evolve an initial concept and able to execute it throughout all digital platforms (website, social media, etc.), as well as profound classical background
• Full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client
• Good command of spoken and written Mandarin Chinese and English 


Strategic Planner 策略策划 

Location: Shanghai 

Key Responsibilities:
1.Handle projects independently with minimum guidance from superior. 
2.Digest client's brief, identify real issue, challenges, and the communication objective and goals.
3.Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
4.Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
5.Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
6.Compile and run creative brief, brainstorm, project updates.
7.Give creative support and clarifications during the creative development. 

Requirements:
1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 3 years working experience in marketing, communication or other strategy development related field.
6.Wide exposure and good overall understanding of marketing, branding and advertising.
7.Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges) 
8.Good understanding of technology and automobile industry. 


Account Executive Intern (客户执行实习生)

Location: Shanghai 

Key Responsibilities 
• Support in project management: manage and implement project progress; draft timings, prepare decks
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
• Internal Responsibilities: assist the account director in proper documentation and filing;

Requirements
• Creative mindset with eMarketing sense and “out of the box “ thinking
• University graduate in communication / languages / journalism or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate.

Please send your full resume and expected salary to jobs_sh@serviceplan.com if you want to apply for position at Serviceplan Shanghai and to china-hr@serviceplan.com if you want to apply for position at Serviceplan Beijing and Hangzhou.

By: Summer Zheng


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