【招聘】凯络媒体(广州)招策略购买助理
【招聘】VivaKi(阳狮锐奇) Shanghai seeks Account Director
【招聘】Virtual Communications上海三个职位急招 【招聘】华扬联众北京五职位诚聘英才 (九月)
【招聘】优酷网(Youku.com) 北上广三地招募英才 【招聘】奥迈思(AMg/Surge)北京多个职位诚聘
【招聘】GroupM|MEC上海招募搜索引擎总监、媒介策划经理 【招聘】Nurun China jobs openning (Aug.)
【招聘】Virtual(八叉乐)上海急招互动创意设计经理、互动创意设计师 【招聘】Nurun上海三职位招募英才
【招聘】东道品牌管理咨询(上海)有限公司诚聘英才 【招聘】包氏集团(PPGROUP)北京招募业务经理
【招聘】Virtual Communications上海三个职位急招 【招聘】华扬联众北京五职位诚聘英才 (九月)
【招聘】优酷网(Youku.com) 北上广三地招募英才 【招聘】奥迈思(AMg/Surge)北京多个职位诚聘
【招聘】GroupM|MEC上海招募搜索引擎总监、媒介策划经理 【招聘】Nurun China jobs openning (Aug.)
【招聘】Virtual(八叉乐)上海急招互动创意设计经理、互动创意设计师 【招聘】Nurun上海三职位招募英才
【招聘】东道品牌管理咨询(上海)有限公司诚聘英才 【招聘】包氏集团(PPGROUP)北京招募业务经理
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Ecco remains UM for global media
[ 2010-09-03 11:51:06 | Author: Admin ]
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GLOBAL - Danish footwear company Ecco(爱步) recently has re-appointed Mediabrands' UM(优盟) as its global media agency partner, following a pitch which also included MediaCom. The company was founded in 1963 in Bredebro, Denmark and is owned by the Toosbuy family. And, its media account estimated at US$46 million globally. UM will serve the client across Europe, US, Asia-Pacific (includes China). |
[Exclusive] Alan Yau to depart from Zenith Shanghai as MD
[ 2010-09-02 12:26:14 | Author: Admin ]
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SHANGHAI- It is said that Alan Yau(丘雅伦), current Managing Director of Zenith Media Shanghai office after two years on the role, will resign at end of September. Derek Kwok (郭志明), head of Zenith Media China will also immediately look after Shanghai General Motors and other accounts of Zenith Media Shanghai. Yau had helped build Zenith Media in China over ten years starting in 1997, rising to the post of MD of Zenith's Shanghai office. During that, he also had stints at In-Game Media as VP and replaced Stewart Li at September 2008. |
实力传播(广州)赢得Sensa Cools饮料全国媒介业务
[ 2010-09-01 16:27:52 | Author: Admin ]
广州- 近日，实力传播广州办公室赢得了印尼饮料商Enesis Group旗下品牌Sensa Cools(清热酷)在中国市场的媒介整合策划和购买业务。
此次比稿从2009年3月开始，包括实力传播、传立媒体在内的多家国际4A广告公司进行了一场历时一年的拉力赛。
实力传播广州办公室总经理李玮阳说：“为时一年的观察与考核，对于团队来说是一个很大的考验，相信是我们由始至终所体现的专业性、注重投资回报的理念、以及对客户需求的深刻认识，得到了客户的认可，最终使我们赢得了该业务。我们十分期待能与客户携手，在竞争激烈的中国饮料市场打出漂亮的一仗。”
创始于1988年的Enesis Group是印度尼西亚一家知名的饮料品牌，Sensa Cools作为旗下最具影响力的品牌，以其中草药制剂能够补充人体能量的特性，在印度尼西亚深受大众喜欢。Enesis Group计划今年进入中国市场，开拓其在全球的业务领域。
此次比稿从2009年3月开始，包括实力传播、传立媒体在内的多家国际4A广告公司进行了一场历时一年的拉力赛。
实力传播广州办公室总经理李玮阳说：“为时一年的观察与考核，对于团队来说是一个很大的考验，相信是我们由始至终所体现的专业性、注重投资回报的理念、以及对客户需求的深刻认识，得到了客户的认可，最终使我们赢得了该业务。我们十分期待能与客户携手，在竞争激烈的中国饮料市场打出漂亮的一仗。”
创始于1988年的Enesis Group是印度尼西亚一家知名的饮料品牌，Sensa Cools作为旗下最具影响力的品牌，以其中草药制剂能够补充人体能量的特性，在印度尼西亚深受大众喜欢。Enesis Group计划今年进入中国市场，开拓其在全球的业务领域。
Snow Beer called for media pitch
[ 2010-08-31 15:38:33 | Author: Admin ]
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BEIJING- CRB's Snow Beer(雪花啤酒) recently has called for a media pitch. The brand's media spend estimated at around rmb 200million. Data showed that, local agency Charm Communications has handled the chunk part on CCTV national media buying. Golden Bridge, Maxus and ZenithOptimedia also involed in the pitch. As NBSC data said, Snow beer is the market leader with sales volume of 7.24million kiloliters. Neo@Ogilvy is the digital media agency. |
淘宝商城召开媒介业务比稿
[ 2010-08-31 10:01:13 | Author: Admin ]
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北京－淘宝商城(Taobao Mall)日前就其媒介业务召开比稿，并已于8月26 日进行了一轮提案。 包括浩腾媒体、尚扬媒介和实力传播参加了此次比稿。竞立媒体曾经是淘宝网站的媒介代理商。 淘宝商城是中国最大的在线购物网站，出售包括化妆品、服装、家用品、食品、音像制品和书籍在内的多种商品。从2008年3月淘宝商城建立开始，包括戴尔、联想、蒙牛、惠普、美的和宝洁在内的多个大型零售品牌陆续在淘宝商城设立了在线商店。 |
UM中国任命魏丽锦为首席运营官
[ 2010-08-30 13:55:19 | Author: Admin ]
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北京 - UM中国近日任命魏丽锦（Lisa Wei）为其首席运营官。魏丽锦将在北京上任，并直接向首席执行官Simon Woodward （西门卧虎）汇报。 她将主要负责管理UM的购买业务，北京办公室的日常运作以及拓展整个中国区的的业务。 魏丽锦在媒介行业有23年的经验， 其中有14年在中国大陆。 她曾服务于奥美，传立以及群邑中国， 在最近加入UM之前，服务于浩腾媒体。 UM全球首席执行官Matt Seiler表示，“我们对Lisa的加入感到非常的激动。 在中国这个重要的市场里，她丰富的行业经验能从广度和深度上拓展我们的服务能力。” |
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安吉斯集团发布上半年财报，利润增长8%
[ 2010-08-28 16:05:55 | Author: Admin ]
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全球 - 安吉斯集团(Aegis Group PLC)日前已经发布其上半年的财务报表：税前利润同比增长8%，至4830万英镑。这也是自五月Jerry Buhlmann升任集团首席执行官以来的第一份财报。 安吉斯集团在2010年上半年的营业收入同比上涨4.2%，至6.633亿英镑。同时，集团在上半年获得总计10亿美金的新业务。 安吉斯集团执行长Buhlmann表示, 受益于快速发展市场的良好表现、市场调研单元思纬(Synovate)的重新盈利以及强劲的新业务成长，使得整个集团获得良好的财务表现。他还补充说，安吉斯集团显然已经恢复增长的迹象。 |
浩腾媒体亚太区首席执行官蔡志芬离职
[ 2010-08-27 16:41:36 | Author: Admin ]
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亚太 - 宏盟媒体集团(OMG)日前确认旗下浩腾媒体(OMD)亚太区首席执行官蔡志芬(Maggie Choi)将离任。 今年的11月1日，她将正式离开这家效力13年之久的公司，而离职原因依旧是老相识“追求个人理想”。 蔡志芬女士是浩腾媒体的创始成员之一，先后历任浩腾媒体大中华区首席执行官和亚太区首席执行官。 1983年，她在Universal McCann开始她的职业生涯，之后任职于JWT以及后Saatchi & Saatchi时代的Zenith Media。 |
Dominic Ng transfers to MediaCom Shanghai as Managing Partner
[ 2010-08-27 13:54:57 | Author: Admin ]
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SHANGHAI- It's been confirmed that, Dominic Ng(吴远棠), currently National Managing Director of MEC(尚扬媒介) China, has transferred to sibling MediaCom Shanghai to be Managing Partner, and will major oversee AB InBev China media business. Dominic was promoted to the national role at July 2009, following Bertilla Teo shifted to head Starcom Media Group Greater China. And, in earlier this year, former Mindshare Shanghai Managing Director Michelle Ko returned to China market to helm the agency as President. |
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[Exclusive]Tony Chen to join in GroupM Interaction China as head
[ 2010-08-27 10:22:43 | Author: Admin ]
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SHANGHAI - It has been confirmed that, Tony Chen (陈建豪), formerly GM of Consumer Business Unit, Dell Greater China, will join in GroupM China as Managing Director of GroupM Interaction, to fill with the vacancy left by Meg Wu in this June. After graduated from New York University in 1994, Tony started his carreer at Star TV (Taiwan) as a business manager to promote and build up the sales for ESPN/STARSPORTS in the market. In 2001, He joined in Yahoo China as Vice President to |
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Levi Strauss hires MPG to launch dENiZEN brand in China
[ 2010-08-26 11:24:30 | Author: Admin ]
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SHANGHAI – MPG(灵锐媒体), the flagship agency brand of Havas Media, has been appointed by Levi Strauss to handle the launch of new brand dENiZEN(单宁镇) in China. MPG China will provide dENiZEN full media consultancy services including media strategy, planning and buying services. The new brand is targeted at 18-29 years old upwardly mobile, middle class youth. Thomas Wong, CEO of MPG Greater China said: “We are ecstatic to be working with Levi Strauss on this very |
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匡威开启开心网礼物新模式
[ 2010-08-24 13:30:10 | Author: Admin ]
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匡威在国内消费者的印象中始终是一个标榜创新精神的品牌，在市场推广中也一直致力于探寻各种与消费者互动的新模式。随着越来越多的目标受众开始关注网络社区，匡威开始探寻和开心网礼物组件合作的新模式。 匡威不但启动了开心网礼物组件合作的新模式，同时还使得我们可以追踪并了解网友互赠礼物的用户习惯。 并且这已经被采用于近期的项目，从而来提高消费者对于匡威其他产品线- Chuck Taylor/Jack Purcell/Star Chevron/One Star- 的认知。 |
新华网A股上市计划获中宣部批准
[ 2010-08-23 10:05:13 | Author: Admin ]
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近日,中宣部有关负责人在接受南方日报记者采访时表示,新华网A股上市计划已获中宣部批准。
据悉,除新华网外,人民网正在中宣部的审批过程中,包括央视网在内的两家正在加紧制定方案,除新华网、人民网、央视网外,另有千龙网、北方网、东方网、大众网、浙江在线、华声在线、四川在线共十家官媒网站将登陆A股。 该负责人表示,国有媒体经营性资产与内容资产剥离上市乃是中国一项长期不变的政策。文化体制改革一定要分清楚公益性事业和经营性产业的区别,公益性事业和经营性产业的改革是完全不同的,涉及到完全不同的管理模式,而这个问题是原则性的。涉及到中国公益事业方面的内容资产决不允许上市。(来源:《南方日报》) |
Puneet Arora takes on MD of Starcom P&G Biz, as Mabel Leung departs
[ 2010-08-20 17:06:31 | Author: Admin ]
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GUANGZHOU– As said, Starcom China will appoint Puneet Arora, as the MD for its P&G Team, following the resignation of Mabel Leung, who will return to Hong Kong. That is another management team realignment at the VivaKi agency, after three senior hires, which announced in this August 16th. Puneet Arora was most-recently acting Managing Director of BJ & SH office and MD of Starcom Hongkong. As another source revealled, Arora no longer oversees the Shanghai office, now. |
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GSK realigns European Media Biz to MediaCom and Starcom
[ 2010-08-20 10:50:11 | Author: Admin ]
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Global- GlaxoSmithKline(葛兰素史克)'s consumer healthcare division has concluded a media review in a half-dozen European markets including the U.K., where WPP's MediaCom retained its planning and buying assignment, the client confirmed. At the same time, however, GSK shifted media duties in five other markets-Germany, Austria, Switzerland, Spain and Portugal- from MediaCom to Publicis' Starcom MediaVest Group. |
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[Exclusive] Zenith wins HTC China media
[ 2010-08-19 17:00:38 | Author: Admin ]
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SHANGHAI– As said, HTC(宏达电) has believed to hire Zenith(实力媒体) Shanghai as its new media agency in China, following a pitch which also included Maxus and an unknown agency. Zenith will handle the media planning and buying duties of HTC in mainland China, especially the brand official debut in this important and crowded market. Zenith China formerly worked on Dopod (the brand formerly represent HTC in mainland) media business. |
竞立中国赢得百威英博媒介策划及购买业务
[ 2010-08-17 17:44:19 | Author: Admin ]
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上海 - 群邑旗下竞立媒体(MediaCom)经过与灵锐媒体和实力媒体的三方比稿，最终赢得百威英博(AB InBev)媒介策划及购买业务。此前实力媒体负责百威英博媒介策划及部分购买业务。 这也是群邑旗下代理公司第一次赢得百威英博品牌业务。竞立中国是首个在没有全球百威英博业务背景下赢得其品牌业务的代理公司。竞立将负责百威英博旗下百威啤酒、哈尔滨啤酒、雪津啤酒品牌的所有媒介策划及购买业务。这三个品牌2009年广告花费共计13亿元人民币(根据CTR 2009广告花费监测数据)。 本次比稿由埃森哲咨询公司协助, 媒介代理合约于2010年10月1日生效。 |
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Starcom China bolsters management team
[ 2010-08-16 14:23:13 | Author: Admin ]
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(From left)Jonathan Hsia, Catherina Camerata and Jeffrey Tan......joins in Starcom China |
SHANGHAI – Starcom China has announced the appointment of three key seniors appointments in the mainland to better lead its growing business. Jonathan Hsia(夏志义) joined in as General Manager of Starcom IP, Starcom China’s digital division and Jeffrey Tan(陈秀明) as its National Research & Insights Director, In addition, Caterina Camerata has also been hired as Starcom Shanghai’s Human Experience Strategy Director. Hsia, who brings with him over 10 years of digital experience, was previously VP, Director of Digital Investment and Activation |
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群邑和央视-索福瑞启动电视和互联网双屏同源测量
[ 2010-08-16 11:21:46 | Author: Admin ]
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上海—群邑中国和电视收视率调查公司央视-索福瑞媒介研究有限公司（以下简称央视-索福瑞）今日宣布共同启动电视和互联网双屏同源测量研究项目，以便提供对跨媒体使用行为的消费者洞察和数据。 这是第一次将对互联网使用行为的测量与央视-索福瑞提供的电视收视率数据进行对比的项目。它将帮助我们更全面地洞察中国消费者的媒体使用行为，为媒介计划提供极为有效的参考信息。 本次研究的调查范围包括中国地区的四个关键市场——北京、上海、广州和武汉——以提供中国首个多市场的、对电视与互联网跨媒体使用行为的深度洞察。 |
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BPA董事会推动业界进一步向整体品牌影响力评估迈进
[ 2010-08-16 09:56:47 | Author: Admin ]
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北京——引领全球媒体认证的先锋BPA Worldwide正在从传统的平面媒体评估机构向跨平台媒体品牌影响力评估机构转变。中国的媒体环境多样且竞争激烈，BPA新的整合Brand Reachsm报告将为广告主及媒体所有者带来更富有洞见、深度和可靠性的信息。 如今的媒体所有者综合运用平面、在线、电邮时事通讯等多个平台，简单的发行量评估指标已经不再能满足市场的需求。BPA新的整合品牌影响力报告可以帮助媒体所有者更好地了解和确定自己的媒体品牌与消费者的所有接触点，从而帮助媒体所有者更好地跟广告主定位自己。 |
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