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DRAFTFCB adds on Semir creative biz

2010-03-03 16:06:17
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SHANGHAI- Following digital assignment from Semir Group(森马) to DraftFCB CID in eralier this year, the agency recently also added on Semir's strategic and creative duties. The creative pitch also includes TBWA, Grey, M&C Saatchi, Lowe and Euro RSCG.   "We strongly believe that Draftfcb Shanghai and Draftfcb CID are well-posed to elevate Semir's brand image and business returns given the high level of trust and empowerment from the brand," Chee Tor, Business Director of DraftFCB Shanghai said. Established in 1996, Zhejiang-based Semir Garment Company has nearly 3,000 retail outlets across eight provinces in China. Ogilvy & Mather Shanghai ever handled the creative account.
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