Social Community Manager (Beijing) The Community Manager acts as the key strategic lead for all communications efforts across key client social media platforms. With the support of a cross-functional team (Digital AD/copywriter, Interactive Producer, Digital Strategist, Account Executive and Community Manager), this person is responsible for the development of social media strategies, editorial calendars and tactical plans, ensuring that all social media messages, measurement and content are relevant to both the target audience and the brand objectives. Think: “editor-at-large.” This Community Manager will create content and programs that bridge brand and consumer. This person must be able to assess a client’s need, determine the most appropriate communication platforms and ultimately direct creative staff to ensure the work takes contextual nuances into consideration. In short, be first to identify new trends. The Community Manager both defines content needs and leads the development and production of new content. He or she will be an excellent presenter and facilitator, adept at creating effective workshops for high-level clients and colleagues, always delivering a consistent and cohesive user experience from a content and creative perspective. Lastly, the Community Manager executes the influencer modeling process: (i) consulting on the right ways for Consumer Insights analysts and planners to approach influencer modeling and evaluation; (ii) developing the influencer relationships/asks crucial to the brand’s relevance with audiences. 1. Content planning & execution Able to take content provided by client, client services or from own research and turn into a coherent plan based on insight. Align content with global strategic directives to craft compelling stories and content themes. Throughout the planning and execution of content, this person will have the ability to identify opportunities to add value via listening and motivating, while staying on brand and adhering to the Nike Women’s Training tone of voice. This person will own the daily, weekly and monthly planning of content, much of the time taking a Global strategy and adapting it to the Chinese platforms and market. All content planning takes place via Nike's preferred planning tool, Opal. All content will be planned and approved on this platform. 2. Community building This person must demonstrate the ability to embed themselves within “FMCG brand communities" within China, taking relationships established on social networking and turning them into mutually beneficial offline relationships. This includes identifying key opinion leaders and potential (brand) storytellers. 3. Working directly with a client Establishing and developing trust with the client is essential and is achieved through daily communication, offering insights such as the reasons behind content performance and the strategy behind content plans. This person will have the ability to take client feedback on board and process it, flawlessly. Clear and frequent communication of the reasoning and strategy behind everything we do is essential. 4. Helping to lead new platform strategy There will be a requirement for this person to help lead social strategy for the launch of new communities on new platforms. As tour client communities grow, this person will need to help establish user journeys and effectively execute content roll out plans aimed at growing communities from scratch. 5. Managing and communicating multiple client briefs This person must listen and respond to a brief, understanding where/if there are gaps, know what questions to ask during briefing sessions in order to act upon it and understand how to respond to a brief. There is also a requirement to communicate content briefs clearly to other team members such as copywriters and designers. 6. Taking on the responsibility to proactively plan social ideas based on acquired knowledge and, for example, top line social data This person will have the confidence and ability to review the work and the work of others on social networking in order to take content and strategy ideas to the client, proactively. Owning the day-to-day planning and execution of content is the minimum required, where we add value for our clients is going beyond what is expected and making them believe in work that is not part of a brief.
Account Director– Integrated (Shanghai, Beijing) • Monitor workflow across account team to ensure efficient delegation of projects. • Manage the overall client/account P&L, ensuring responsible financial management and delivery of account profit expectations. • Show consistently sound judgment and creative thinking. • Provide unflappable and inspired leadership. • Demonstrate knowledge in the automotive • Travel to trade shows and client visits as needed (2-3 times per month). • Ensure resources and opportunities are available for the account team to gain needed skills and abilities. • Manage budgets and deliver programs within projected costs, including developing detailed marketing program cost estimates, business cases, and ROI models. Analyze financial statements and present financial justification for strategic recommendations. • Assume a leading role in the review and evaluation of quality of the Agency’s product for assigned clients. • Qualify opportunities and help to define/influence the prospect’s requirements in order to put a winning proposition in front of the client. • Deliver key presentations to small and large groups including Manager, Director, Vice President, and C-level stakeholders. • Work with Clients to advance their business needs and develop long-range communications and marketing plans. • Grow existing accounts through taking on additional responsibilities (e.g. online, direct mail, etc.) as appropriate. • Lead client stakeholders of all levels in marketing, finance, management and technical roles through processes to assess and • prioritize business needs and lead client stakeholdersthrough a process to secure commitment and consensus around prioritized business needs. (e.g., between Local Chinese clients and Western Management,especially) • Ensure team enjoys high morale (across departments), is appropriately rewarded and consistently delivers superior work. • Ensure that the Agency is associated with outstanding creative work that is both strategic and breakthrough. • Offer services in providing leadership within the department. • Work with Client Service Director and client to set and define team objectives, as well as manage and lead creative, strategic, and operational teams to deliver against those objectives. Plan client and program activity to a 12-18 month horizon. • Coordinate activities across large scale, complex marketing projects with multiple dependencies, restrictive timelines and risks. • Take hold of responsibility for the financial profitability and growth of the accounts they lead. Ultimately responsible for accurate revenue forecasting, and timely Client billing and bill payments. • Build solid, trusted relationships with team members, clients, and industry thought leaders. • Develop a deep understanding of the client’s business, beyond CRM or marketing and have aclear understanding of business events on client and program priorities and success. • Advise senior Agency management on the status of each business, Client relationships and specific opportunities or problems. • Evaluate staffing conditions to balance workload and profitability. • Help building up New Business relationships with Multinational Clients in Shanghai together with Senior Management (CEO, Client Service Director, ECD)
Account Manager – Integrated (Shanghai) • Develop, maintain, and extend client relationships. • Develop deep understanding of each client’s business in order to customize their marketing strategy plan. • Implement and drive strategies to grow revenue from clients. • Use the Internet to research competition, competitive issues, products and industry trends. • Travel to trade shows and client visits as needed (2-3 times per month). • Work with each client to establish target goals and objectives. • Execute Integrated marketing campaigns (ATL, BTL, digital) for each client • Carry out day-to-day client relationship management. • Develop existing client leads and relationships. • Manage numerous clients through daily email/AIM/phone interactions. • Deliver proactive account management by providing business solutions to clients, as well as offering ideas/methods of increasing revenue through unique marketing programs. • Develop and execute on strategic recommendations that drive revenue • Demonstrate ability to interpret marketing data while monitoring and analyzing Client’s performance reports to ensure targets are being met.
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