上海 - MDC集团旗下的创意公司Kirshenbaum Bond Senecal + Partners正式拓展到亚洲市场，首站在上海设立办公室。来自TBWA\DAN的林海嵩(Douglas Lin)和来自盛世长城的叶维政（Jonathan Ip）将联手领导这家办公室。
林海嵩将担任合伙人/首席执行官，叶维政将担任合伙人/首席创意官。他们将与公司全球执行主席 Lori Senecal 一起发展中国的业务。
KBS, the agency says, is known for its work for global clients, and will bring that expertise to Chinese companies looking to expand internationally.
Senecal said: “In building a global presence, we have identified world-class partners capable of winning and running global businesses from any location.”
“Douglas and Jon are globally-minded leaders and two of the most respected talents within the region. They are well-known for their entrepreneurial spirit and superb work in Asian markets, making them our ideal partners in helping build KBS China. Together, we are already building KBS China to be a true invention agency – one that is at the forefront of maker culture.”
Lin has worked in the US for agencies including McCann Relationship Marketing, and New Zealand where he ran the digital arm of Clemenger/AIM Proximity. He has also worked in Singapore.
Ip has worked in the US, Hong Kong and China, for BBDO/Proximity and Saatchi & Saatchi.
The Shanghai operation of KBS builds on a network of offices in New York, London, Los Angeles, Toronto and Montreal.
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