Senior Account Manager 资深客户经理 Key Responsibility Areas - Support on the campaign idea, scope project, develop schedule; oversee implementation - Analyze client and competitor creative campaigns utilizing marketing analytics tools; provide client with insights and analyis and report to drive actionable measures - Generate project briefs to illustrate or begin the essential elements of a project including objectives, strategies, target audience, background, and executional considerations - Facilitate in the development of case studies on clients’ business - Manage internal tools such as Virtual Ticket and Job Manager - Generate estimates/quotes (SOW) for all jobs; issues purchase orders; process retainer and non-retainer billable items; ensure bought-in costs come in on time and to budget - Oversee various interdepartmental communication for various projects - Assist in carrying out operational tasks like raising PO and co-ordinating tasks with Vendors - Escalate any problems that arise which require the attention of the Account Director or Group Account Director. - Develop and cultivate peer level client relationships and fulfil most client requests - Communicate and disseminate client requests to team; manage clientexpectations; - manage internal communications and external communication with vendors, media partners - Manage project budgets for multi-faceted/tiered campaigns; meets account revenue and profitability targets - Understand the proposed strategy to suggest tactical changes as per the changing business environment or client requirements Required Skills - At least 4+ years of experience inaccount service in digital advertisement company - Bachelor’s degree required;MBA or Master’s degree in marketing, communications, or other relevant graduate degree is an advantage - Collaborative working with team members - Passionate, creative, innovative - Proficiency in Chinese & English - Excellent presentation skills
Senior Interactive Project Manager 资深互动项目经理 Key Responsibilities - Understand the brief and drive the interactive team to create the most compelling digital solution - Take ownership of creative concepts and manage to completion to a high quality standard - Coordinate creative teams, engage and manage third party vendors - Work with the pursuit team to complete RFP's, project scoping, sizing and pricing estimates - Drive project delivery through effective use of internal and client status meetings - Partner with other project leaders to lead teams of 25+ people to ensure maximum performance - Assure that projects run to schedule and within budget - Maintain awareness of the current industry environment that shapes opportunities for client solutions (i.e. news events, trends, mergers, etc.). - Clarify and communicate project objectives and success criteria. - Develop relationships with, and ensure the appropriate participation of, key client stakeholders and client executives; provide day-to-day project contact for the client - Manage and control project scope and the change control process - Manage the project financials including project budget in partnership with client services Experience Guidelines: - Bachelor's degree required. Master's degree preferred - Strong project management experience including team leadership and management of large, complex and cross functional interactive agency projects - Significant client management experience with primary accountability for peer-level client relationships at the executive level - Solid understanding of project management methodologies and tools - Demonstrated ability to manage project, departmental and enterprise risks related to projects, systems and business analysis - Understanding of the latest technologies (3D motion, flash, video) with a passion for the digital world and advertising - Strong knowledge of software development life cycles, web technologies, web development, and the delivery of solutions with creative and engineering components - Strong interpersonal, analytical, problem solving, negotiating, and decision making skills - Strong facilitation as well as excellent verbal and written communication skills - Proven mentoring, supervisory, and team-building skills - Open to frequent overnight travel and work at client site
Senior Digital Planning Manager 资深数字策划经理 Key Responsibility Areas - Develop consumer knowledge – trend, insight and category, brand and channel. - Analyze the role and impact of various channels on client’s business and marketing strategies. - Synthesize and analyze, write & present key findings to develop insights and recommendations to drive marketing strategy - Create deliverable templates and assessment evaluation criteria to guide assessment process - Aid creativity through insight and inspiration in the development of outstanding ideas. - Client Immersion: intimately understand (through secondary and primary research plus interaction and workshops) our clients’ businesses. - Question and challenge client and agency assumptions to ensure that we are providing the best strategic direction. - Solve business problems for our clients – developing a deep understanding of the challenge or opportunity and devising the best solution to it (communication to consumer, trade or staff; marketing process or innovation). - Collaborate with clients + internal partners to generate ideas and strategies that utilize innovative and emerging media/technologies and new behaviours. - Be instrumental in creating measurable value and ROI for the client; ensure a high-level of client satisfaction - Estimating, Measuring & performance of individual work against project &utilisation targets. - Support client presentations and business development efforts with strategic thinking, research and analysis. - Management of consumer studies and category studies for new business initiatives. - Provides support, guidance to senior members of the team and to other departments to help them understand the role of strategy and planning. - Enhance the Sapient brand by participating in internal thought leadership initiatives - Provide on-going updates to account teams of industry trends, issues, and best practices for relevant categories Required Skills - Bachelor’s degree required; - MBA or Master’s degree in marketing, communications, or other relevant graduate degree is an advantage - At least 5 years of experience in related working exp. in digital advertisement company - Proficiency in Chinese & English - Excellent presentation skills - Team player - LOCAL OR EXPAT BOTH FINE
Social Writer 社交文案 Key Responsibility: - Daily social media community management, content delivery management, as well as influencer outreach management; - Social media communication idea contribution, documentation, and execution; - Actively join in the client related social media information collection and desk research; - Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight. - Make branding recommendations when needed. Sells ideas to client and team - Recommend ideas around brand vision. - Ensure strategic execution while collaborating closely with Art Director - Write effective and compelling short or long-form copy for all communication channels. - Develop compelling content ideas and copy requirements Requirements: - Around 1year’ experience in digital marketing or Social Media field - Familiar with social media andiWOM onWeibo, Wechat, BBS, etc. - Good understanding of social media strategy. - Ability to effectively communicate with partners; - Diligent, passionate and creative - Fluent in English and Chinese. - Strong ability in PPT and Excel.
Senior Art Director 资深（互动）美术指导 Key Responsibility - Contribute to the brand’s visual language (color palette, logo, font, etc) across a range of media (print, TV, online marketing, Web site, packaging, mobile, motion graphics, etc.). - Compare the brand’s expression across different channels and identify -consistencies/inconsistencies, and gaps, etc. - Follow through on recommendations. - Conceptualise and develop multi-channel campaigns and ideas and present to team members and clients. - Research, explore and make recommendations on visual identity, including logo, word mark, typography, colour and photography. - Contribute to the development of all components for the style guide: colour palette, typography, tone and voice and logo/word mark. - Make overall branding recommendations when needed. Requirements: - Bachelor degree is must. - At least 5 years creative experience in advertising - Willing to communicate thinking with others team member - Creative, challenging, passionate and team player. - Fluent in English and Chinese.
User Experience Manager 用户体验经理 Key Responsibility Areas Major Activities - Lead the assessment of an existing site/property for usefulness, usability, visual design, content, and branding. - Articulate objectives to guide the development of evaluation criteria. - Identify strategic opportunities for competitive advantage based on findings. - Lead participatory design/user testing sessions. - Present findings to senior clients. - Provide recommendations to cross-functional teams based on findings. - Utilize low-fidelity, medium-fidelity, and high-fidelity prototypes across the different stages of the design process. - Lead behavioral in-context research events. - Analyze, synthesize, and organize research data into meaningful themes, categories, and visually compelling frameworks and behavioral models. - Identify opportunities to create business value and improve the user experience, based on user research; organize opportunities into visually compelling matrices or maps. - Lead participatory requirements gathering sessions and manage debrief process. - Lead stakeholder interviews, including: conducting, preparing notes, and analyzing findings to understand key success factors for a project or pursuit. - Facilitate user scenario planning sessions with both internal team and clients. - Lead development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps. - Lead development of user scenarios from personas and segmentations that can be clearly tied to business objectives and user needs; integrate scenarios with other related deliverables such as concept models, process flows, opportunity maps, and wireframes. Required Skills - Must be versed in user-cantered design methods and techniques - Experience in new approaches (including responsive design) desirable - Proficient to expert in: InDesign, Illustrator, Photoshop, Visio, Microsoft Office - Experience of prototyping tools (Proto, Axureetc) - Excellent analytical and process-oriented skills - Excellent verbal and written skills - Experience in working on multiple projects simultaneously - Ability to work collaboratively on multi-disciplinary teams - Fluent in Verbal & Written Mandarin - Role is based out of Shanghai
Associate Creative Director – Copy 创意副总监 KEY RESPONSIBILITY AREAS - Build and manage strong senior client relationships (manage expectations, communications, escalation, etc.) and ensure ongoing client satisfaction. Engage the client at every stage in the project life cycle. - Drive strategic creative initiatives for clients towards specific measurable business goals - Establish relationship framework for the relationship in collaboration with the client - Ensure benefits realization for the client based on understanding of the Clients culture, business drivers, capabilities, team structure and take decisions to ensure success for the client - Work in collaboration with the Art Director to create accurate design plans to address the time and tasks required to complete all Creative work across an entire small-to-large size project, including multiple designers from multiple Sub Domains, and multiple tracks of work. - Lead or co-lead all Creative work (multiple sub domains) in the development of a quality solution for a small-to-large size project. - Track progress according to the plan created for the project (conducts Copy Reviews and Creative Status meetings as needed), and report status to the broader engagement leadership. - Collaborate with the PM to make changes to design plans, staffing levels, or deliverables as required throughout the course of the project. - Determine and documents tone and voice for project/engagement (e.g. web site, campaign) and sells ideas to clients. - Responsible for output of effective and compelling short & long-form copy for web sites, microsites, landing sites or offline communications from team. - Ensure copywriters and design teams are aligned and accountable towards objectives, strategy, and brand values. - Lead and inspire teams to research, create and clearly verbalize high level concepts for digital experiences based objectives and brand considerations. - Craft a compelling story around the concept which invokes the intended emotion within the intended audience - Accountable for delivery by team of fresh concepts and smart marketing messaging for the project. - Communicate with team leads to discuss concept's copy, interface, graphic design and navigational structure of project with functional aspects in order to carry out the creative vision. - Storyboard/structure presentation in accordance to presentation objectives. - Create succinct strategy and creative presentations which invokes the intended reaction from the audience. - Offer creative solutions beyond the expectations of the client with regard to ideation, additional media options, and other opportunities. - Work closely with account, media, research and strategic planning teams to formulate appropriate overall creative strategy for a project or client. Required Skills - Bachelor’s Degree is must. - Must have prior experience of having worked as a lead (Associate Creative Director) for at least 3 years - Expertise in Copywriting and deep understanding of multi-disciplines of design, online marketing, website, packaging - Identifying and forecasting emerging trends in the industry - Ability to work with multiple stakeholders while maintaining strong professional relationships - Ability to provide inputs into strategic plans and convert to implementation - Good at establishing & managing client relationships - People Management skills - Ability to lead and enact change within the agency - Ability to handle large-scale projects and work with multiple stakeholders - Good oral and written communication and presentation skills - Proficiency in Chinese & English
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