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Nick Cohen joins Wieden+Kennedy Shanghai as ECD
[ 2008-02-25 20:16:45 | Author: micolchan ]
SHANGHAI: Nick Cohen joined in Wieden & Kennedy China as its new China ECD, replacing Frank Hahn, current creative director.
Cohen will arrive in China three years after becoming ECD of Euro’s New York office, prior to which he ran his own agency - Mad Dogs & Englishmen. His career also includes stints at TBWA\Chiat\Day and Ogilvy New York.
Nick Cohen spent the early 1980s in London working as an art director, and eventually ended up at Chiat/Day in New York City. Initially, Cohen was thrilled to work alongside creative luminaries like Marty Cook and Bill Hamilton - for big-name clients like Reebok and Royal Caribbean Cruises. However, by the end of the decade, he was growing uncomfortable with the level of turnover at Chiat/Day, and the agency's all-consuming focus on growth.
Cohen longed for a more collaborative environment - specifically one in which creatives could work together in groups, as opposed to pairing off in traditional art director/copywriter teams. After a yearlong stint running an experimental division comprised of newly minted creatives at Ogilvy & Mather, Cohen launched his own agency along with Michael Geech in Cohen's apartment in 1991. He named it Mad Dogs & Englishmen, which was the name he and copywriter Ty Montague used for freelance projects while he was at Ogilvy.
[Last Modified By Admin, at 2009-10-02 00:33:26]
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