Hot! Carat retains Tourism Australia global media

[ 2008-09-04 12:07:41 | Author: Admin ]
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GLOBAL- Media agency Carat(凯络媒体) has retained the $180m Tourism Australia(澳大利亚旅游局) account despite strong competition from MPG.

Sources close to Tourism Australia have confirmed the Aegis-owned agency will retain the business for a further
three years following the review which was started in February.

It had been rumoured that MPG, was close to bagging the business after offering to reduce its rates. Carat’s contract with Tourism Australia was extended to the end of September as a result of the protracted
pitch.
[Last Modified By Admin, at 2009-08-23 11:58:24]
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Quote 武叶飞
[ 2008-09-12 11:49:19 ]
凯洛的户外媒体其实不咋滴.
他们为澳,洲旅游局做的国贸地铁站旋转灯柱在我看来实在是个拜笔:
缓慢旋转的画面无法同时将画面和文字展现,而且画面出现时仅能看到一部分.
创意的原意并不是这样的, 只能说: 这样的形式不适合那几幅海报.
Quote vagrantdog514
[ 2008-09-16 14:46:12 ]
哈哈,还有还有,咱们工商局的文盲对中文的文字copy审查严之又严,可是像bloody hell这样的字眼都能跃然纸上,实在是叹为观止啊。。。。 [sweat]

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