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【招聘】优酷网(Youku.com) 北上广三地招募英才 【招聘】奥迈思(AMg/Surge)北京多个职位诚聘
【招聘】GroupM|MEC上海招募搜索引擎总监、媒介策划经理 【招聘】Nurun China jobs openning (Aug.)
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Pepsi China launches new branding campaign to drive patriotism
[ 2009-09-09 12:56:57 | Author: Admin ]
From September 3rd ,Pepsi China has launched new branding campaign called “The Resonance of China”(共鸣中国) , to celebrating China’s 60th birthday and driving patriotism with no celebrity endorsement .
Pepsi expect to carry on the momentum of “Battle of The Bands”, and expansion of “百事我创” whilst capturing Chinese patriotism through Pepsi. With the Classic Red Song “大中国” as the music rocking out on the stage and saluting to the founding of PRC 60th anniversary.
The campaign is created by BBDO China, and Tribal DDB is responsible on digital development while MindShare Shanghai implements the media planning and buying.
The campaign will last to mid-October and spread over TV, Online and OOH.
Credits:
Brand: Pepsi China
Creative Agency: BBDO China
Media Agency: Mindshare Shanghai
Account Management: Tan Tze Kiat, Fiona Lam, Chan Juu Ann
Creative Director：Leong Wai Foong & Vincent Chiu
Copywriter: Jay Qian
Art Director: Billy Tang & Bamboo Zhuang
Print Producer ：Ivan Zee
Television Producer：Desmond Loh
Strategy Planner：Hans Lopez-Vito & Owen Smith
Production Company: Key Point China
Producer: Chris Tsao & Jason Zhang
Director: Kung Wen Yann
Music House: 2AM, Kieren, Malaysia
Editor: Terence Manuel, Attic Shanghai
Post-Production House: Yen Hong, FlyCool Shanghai
[Last Modified By Admin, at 2009-09-09 14:08:28]
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