MG kicks off new brand campaign

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Category: 创意|Creative

[ 2009-12-25 14:35:52 | Author: Admin ]

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WE Marketing Group conducted a brand new campaign for the legendary MG brand globally. MG is an authentic UK automobile brand with 85 years history.

Along with the new product launch of MG6, the MG brand officially re-launched its brand core values – individualistic, charisma and creativity with the new slogan of “Make The Difference”. It is the new global creative platform. The launch will kick off in China. UK and European markets will be the next stops.

The brand campaign, which brings a whole new look to the brand including logo and showroom decoration, aims to rebuild its image and revive its heritage spirits as being an international brand to the China market. This is the 1st biggest campaign conducted by SAIC after owned MG brand from NAC. WE marketing group is appointed as the brand agency to handle related marketing activities again after handling Roewe brand for 4 years.

As being the hero product, MG6 represents the new generation for MG brand with the positioning of “New Standard Sedan”, which intends to provide another standard to breakthrough the current car market to those people who are enthusiastic to show their difference and their own tastes.

The whole new series of advertisements has been launched from the 22nd of Dec nationally.

[Last Modified By Admin, at 2009-12-25 14:55:06]

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