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宏盟集团发布二季度财报,表现平平

2013-07-19 15:13:10
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纽约- 全球广告传播老二宏盟集团(Omnicom Group)也发布了二季度及上半年的财报。 其中二季度的净利润增长2.4%至2.895亿美元(2012年同期为2.827亿美元)。 另外,全球的营业收入从35.6亿美元提高到36.4亿美元,同比增长2.1%。美国区增长2.4%,由于国际部的1.9%增长率。 虽然比较同日发布财报的阳狮集团,无论在利润还是营收的增长率都略逊一筹,但是宏盟集团的CEO庄任仍然表示,所有数字符合内部的预测期望。 During an earnings call, Omnicom CEO John Wren said that the company's results continue to demonstrate the strength and diversity of the company's business. He added Omnicom is expanding its global footprint and investing in new service areas. Mr. Wren put an emphasis on the importance of digital, noting that a priority for Omnicom is to have strong digital skill sets in every agency. He also pointed out the importance of data and analytics. Omnicom's net income for the first half of the year increased 1.5% to $494.7 million, from $487.3 million in the same period in 2012. Worldwide revenue for the first half of the year increased 2.4% to $7.04 billion from $6.87 billion in the same period in 2012. U.S. revenue for the six months ended June 30 increased 3.3% to $3.69 billion from $3.58 billion in the same period in 2012. Analysts on a conference call asked questions about procurement and payment terms and the impact on agencies. Mr. Wren said that procurement has always put pressure on compensation, and that Omnicom has turned away prospective clients because of payment terms. "We're not a bank," he said, adding that competitors agree. (WPP chief Martin Sorrell also recently expressed similar sentiments.) "Anyone who wants to treat us like a bank can go to a bank." Also during the call, the company was asked questions regarding the prospect of new auto accounts following the Chevrolet loss earlier this year when Goodby, Silverstein & Partners was cut from the Commonwealth cohort created by Omnicom and Interpublic for General Motors. All of the Chevy creative business was consolidated at Interpublic's McCann. Mr Wren said: "There's no -- not to my knowledge -- big car pitches up at the moment, but I have great confidence in the capabilities of the people who were on the Chevy business that when one does come up, we'll have a very good chance at it." The company said that with the loss of Chevy, as well as another big account at BBDO, Procter & Gamble's Gillette, quarterly billings fell just short of $1 billion. Just this week, Pfizer shifted the creative account for Viagra from Dentsu's McGarryBowen to Omnicom's BBDO. BBDO's Chicago outpost, EnergyBBDO, in June picked up the Bud Light business from Translation and Emirates Airline's North American business -- all moves that help offset BBDO's Gillette loss earlier this year. By discipline, advertising accounted for 48.4% of Omnicom's results in the second quarter, while CRM accounted for 34.5%, PR accounted for 9.2% and specialty, which includes TK, accounted for 7.9%. Year-to-date, advertising made up 48.4% of Omnicom's results, CRM was 34.5%, PR was 9.2% and specialty was 7.9%.

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