父亲节

百比赫斩获其乐鞋(Clarks)全球创意业务

2013-05-17 09:57:46
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全球- 阳狮集团旗下的百比赫(Bartle Bogle Hegarty)日前已经获得制鞋商其乐(Clarks)的委任,负责后者的全球广告业务。 The agency beat five other shops to the business and will service it from London. The incumbent was Portas, the agency founded by the retail specialist Mary Portas that was formerly known as Yellowdoor. BBH has been briefed with developing a consistent global print and digital campaign for Clarks, which is growing rapidly in China, India and the Middle East. Mel Exon, a managing partner at BBH London, said: "The Clarks brand is a rare beast: with a great and long history, a brilliant business and a team with big ambitions. We’re looking forward to helping the Clarks business with its next step."

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