SHANGHAI - Agency.com today announced the opening of the eleventh office in the global interactive marketing agency network.
Jason Kuperman has been appointed to the position of Managing Director of Agency.com China, based in Shanghai. Jason joins Agency.com from sister company, TEQUILA\, where he was Director of Interactive and Content Practice in Los Angeles, USA.
In his new role, Jason will be building out the digital offering for the TBWA\ China group and will report to Gavin Heron, CEO of TBWA\ China.
"I am extremely excited about China as both a business and life opportunity. The Internet is going through such huge growth in China, and Asia is truly the next frontier for interactive marketing," commented Jason on his appointment. "I am looking forward to being part of a global network of interactive specialists who share my passion for helping brands communicate with people and who have a forward looking vision for where the interactive industry is headed."
Gavin Heron, CEO of TBWA\ China, commented: "With Agency.com in China we are able to deliver world leading interactive solutions to our clients. And with Agency.com working very closely with TBWA\ and TEQUILA\ we can ensure that our client's brands are seamlessly connected to the consumer across multiple on and off-line communication channels. Jason's extensive experience working on through-the-line campaigns for major brands in the USA, with TEQUILA\ and TBWA\, will ensure that we bring global best integration practice to China."
The opening of an office in Shanghai marks a significant step for Agency.com Worldwide and CEO, David Eastman, who since being appointed to the role in 2006 has focused on expanding the network across Europe, with the opening of 4 further offices in the past 10 months.
"The move into Asia will strengthen our capabilities as a provider of global interactive marketing solutions, as clients increasingly look for
agency networks that can work for them internationally to create seamless communications for their brands across multiple markets," commented David Eastman, CEO of Agency.com Worldwide. "The Shanghai office will be our first outpost in Asia and we are looking forward to seeing how the market for interactive solutions grows in the run-up to the Olympics."
Agency.com plans further expansion for 2007, predominantly within Europe.
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