Shanghai -Beiersdorf(拜尔斯道夫), the owner of the international skincare brand NIVEA, has appointed SapientNitro(麒灵广告) as its lead digital agency across Mainland China. SapientNitro will be responsible for all digital marketing across all interactive platforms; web, mobile and social as well as deliver digital creative and technical execution for skincare brands NIVEA, NIVEA Men and hair care brands, Slek, Slek Herb Expert and Maestro. Torben Pheiffer, Managing Director, SapientNitro China said; “We are thrilled at the opportunity to be working with Beiersdorf across their digital portfolio on some of their most iconic brands in China. Telling their unique brand story and make it resonate with Chinese audiences across digital touch-points is something we are excited about working on and I am confident, that together, we’ll be able to grow their online presence strategically.”