SHANGHAI- Sources revealled to us that, Carat(凯络媒体) Shanghai had retained Italian choc brand Ferrero's China media planning and buying account following a competitive pitch.
As said, the pitch compasses various rounds of competition, and initially kicked off in this Feb. Pitch manangement firm CMCG conducted the process.
Incumbent Carat, MediaCom, ZenithOptimedia and OMD are believed to include in this pitch.
In later 2013, Ferrero consolidated its chunk of global media account to OMG. 
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