Dentsu Aegis Network has appointed Sara Si（斯甜） as head of global media partnerships for Amplifi（安浦菲） and chief digital transformation officer.

A leading figure in the marketing industry, Si has more than 20 years of experiences with senior expertise covering strategic development, media management, negotiation and key account development. She joins Dentsu Aegis Network from Dior China with previous roles including vice president for GroupM China, managing director for MEC, as well as CEO for Dentsu Aegis performance digital brand, iProspect.

Speaking of her appointment, Si said she’s thrilled to rejoin the company at this moment. “My decision was hugely influenced by the innovative mindset from all the leadership team here, and the integrated operating model that supports the development of digitally-focused and cross-media products. I look forward to driving partnerships that will add value for our clients,” Si commented.

Based in Shanghai, Si will report to Tsuyoshi Suganami, president of Amplifi China.

“As China’s media landscape continues to change, we continually look for ways to drive greater value and innovation at pace for our clients. Sara (Si) is a vibrant leader who really understands how digital channels can accelerate brand growth. I’m delighted to welcome her to our team,” Susana Tsui, CEO of Dentsu Aegis Network China, concluded.