Singapore – Havas Media Asia Pacific, whose operating brands include MPG, Media Contacts and Havas Sports & Entertainment, today announced the appointment of Melvin Lim
as CEO for Singapore.
Melvin has been tasked with driving the expansion of Havas Media’s two key brands MPG and Media Contacts in Singapore and building the group’s diversified offering in the space of digital, mobile and activation. He will start this week and will report in to Vishnu Mohan, CEO of Havas Media, Asia Pacific.
Melvin comes with 16 years of experience as a marketer with respected regional brands like DBS, SingTel and Asia Pacific Breweries. He was most recently the Head of Marketing for Consumer Banking at DBS, the biggest bank in Singapore. Prior to this Melvin had stints at SingTel and Asia Pacific Breweries.
Vishnu said: “Melvin brings a client's understanding of how Havas Media can optimize its performance in the best interests of our valued clients. His long local experience and knowledge of Singapore market makes him uniquely qualified to not only strengthen our product, resources and offer but also provide marketing insights rooted in the local culture.”
The agency has simultaneously announced the elevation of Stuart Clark
, the Managing Director of MPG Singapore, to the newly created role of Managing Director of Havas Media International, the unit of the group that specializes in managing relationships with international and multi-market clients.
He will operate between Singapore and Hong Kong, and continue to report in to Vishnu.
Stuart has been with MPG for the last ten years, six of which were spent with MPG International in London and four as Managing Director of MPG Singapore.