MadisonBoom learns that, Hershey's (好时公司) has called for China's creative business review, following a global review.

That's believed that, the maker of chocolate and sugar confectionery has invited five creative agencies to participate in the pitch- TBWA, JWT, Anomaly, F&F and incumbent Arnold Worldwide Shanghai (owned by Havas Creative Group).

Arnold Shanghai has handled the China part of creative business from 2005,when Hershey's choose Arnold as global creative AOR ( out from DDB & Ogilvy ).

As we known, R3 is the pitch consultant of the creative pitch. UM is Hershey's media partner in mainland China, and we still don't know whether the media account will/not affected.

Hershey's Company owns brands such like Hershey's Kisses, Reeses, Jolly Rancher, Ice Breakers, Lancaster, Brookside etc.