SHANGHAI - Initiative China(极致传媒) has been awarded a new business project with global brand Dunkin Donuts(唐恩都乐). The project demonstrated the agencies impressive local insight and strong strategic thinking skills. The brand is looking to launch a holiday promotion over the Christmas period across four key markets. The business win will see Initiative China help achieve the brands media goals during the festive season. Initiative China are pleased to be working with the brand which has over 100 stores across China. Launched in 2008, the Dunkin Donuts brand has grown and is looking forward to creating a strong presence during the holiday season. As part of the new project, Initiative will work to provide a strategic media plan with a focus on both digital and OOH media plans. Judy Wang, General Manager, Initiative China, commented on new project, “We are very pleased to be working with the brand during the festive season. Christmas is an important time for any brand and we are excited to be developing a media and buying plan for their holiday promotion.”