Breaking news：Following a three-way final pitch, BMW(宝马) China has chosen Serviceplan to handle its creative account for BMW Brand, eventually. Incumbent Leo Burnett and Y&R Beijing also participated in the final round. Leo Burnett Beijing has handled the account from 2009. Serviceplan is an independent agency group in Europe headquartered in Munich and founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to the German offices in Munich, Hamburg, Bremen and Berlin, Serviceplan also has 20 international offices in Paris, Zurich, Vienna, Brussels, Dubai, Milan and Beijing. Serviceplan Beijing founded in July 2013 and lead by Roger Strack, along with CCO Kathrin Guethoff and GM Lee Wing Kee. As said, Kathrin Guethoff has deep relationship with the Germany auto maker. She was former ECD at Interone China (which was ever leading creative agency of BMW China)