Lancôme Paris has chosen Nurun China to lead a global digital campaign for the launch of its new product: Genifique Yeux Light Pearl. It’s a new eyes serum from the Genifique line, focusing on eye illuminating and youth activating. Aiming to arouse curiosity and awareness and demonstrate the product features with innovative interactions, Nurun China offered the consumers a well-synchronized digital experience to reveal a bright new outlook. The concept is to demonstrate the product benefit (awaking the most dazzling brightness below, above and inside the eyes to reveal a new outlook) by leading the consumers through a vivid digital experience that truly reveals a new outlook! The unique experience not only reveals all product information through premium and innovative design, but also allows women to access and navigate through the preferred devices /interface outlook • The content of the website reveals useful product information and can be displayed on your desktop • Synchronize your mobile with your desktop through a 5 digits code, you can choose to reveal additional content on your desktop or mobile, by using your mobile as a remote to navigate on both interfaces. • Fun applications for users to experiment the 360 degree gesture (product application method) on your mobile to reveal desired content • Facilitated to share interesting content on social media (Facebook and Twitter) with simply clicks. The campaign is launched in Europe (France – Germany – Italy) in Oct/Nov. 2012 Website and mobile addresses France: gylp.lancome.fr / mobile.gylp.lancome.fr Germany: gylp.lancome.de / mobile.gylp.lancome.de Demo of the campaign: http://www.lancomeparis-gylp2012.com/