SHANGHAI - Omnicom Group Inc. the leading global advertising and marketing services group, has acquired full interest in Unisono Field Marketing (UFM) 尤尼森营销. Unisono provides outsourced sales and merchandising services, including shopper marketing, channel management and event marketing, to a wide range of multinational and Chinese clients in the consumer, pharmaceutical and IT sectors. "This acquisition demonstrates once again our firm commitment to China and our determination to offer our clients the most comprehensive range of services to help them win at retail," said Simon Dalby, President of DAS Asia Pacific. Noted Olaf Litjens, EVP, China Retail Activation and Sales Effectiveness, DAS China, "Omnicom's acquisition of 100% equity will allow us to invest even more to enhance the scale and reach of our operations in this vast market where key clients are in need of increased outsourcing services."