父亲节

HOLD住了,吴莫愁再次来袭。百事,算你狠。

2013-05-31 00:26:40
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Following the launch of the Pepsi Live For Now campaign in China, this TVC is a continuation, this time featuring Wu Mo Chou, runner-up from last year’s music TV program - The Voice, one of the highest rating music TV programs. The TVC brings out Wu Mo Chou’s lively personality, and her life attitude of seizing the moment and capturing the exciting moments of now, which is in line with the newly launch Pepsi Live For Now (渴望就现在) campaign. The Pepsi Live for Now campaign encourages the youths in China, to seize opportunities and to take action to Live for Now. This is the first time that Pepsi has partnered with Wu Mo Chou. And this partnership also adheres to one of Pepsi’s brand mantras, which has always been to enable youths in China who has a thirst in life and a thirst to fulfil their dreams, which explains the partnership between Pepsi and Wu Mo Chou. This TVC and music video is collaboration with Taiwanese director, Chen Yi Ren, a veteran for music videos. Campaign Title: Client: PepsiCo China Product: Pepsi Creative Agency:BBDO Team: Leong Wai Foong, Yohan Si, Noelle Shen, Jacquelyn Pang, Alvina Seah, Yang Yao, Daisy Long, Mulan Yap.

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