BEIJING- Source revealled that, P&G(宝洁) has appointed BlueDigital(蓝色光标数字营销)(most-known as BlueFocus) as leading digital creative agency in mainland. It's believed that, 15 agencies included BlueDigital participate in the pitch. BlueFocus had rebranded its name to BlueDigital in this October, to reflect its determination of being (more) digital, to meet the demand from clients. (BlueFocus is the fundamental unit of BlueFocus Communications Group, which listed at Shenzhen Stock Exchange in 2010) Phluency, which acquired by BlueFocus Communications Group in 2011, maybe become the digital creative powerhouse on the P&G account, within BlueDigital. P&G employs three major creative agency partners- Leo Burnett, Saatchis & Saatchi and GREY, globally and locally. AND, We still can't figure out the scope of work of BlueDigital for P&G China in future.