父亲节

MBEXCLUSIVE: PHD Wins Unilever China Media Business plus

2012-06-12 11:35:55
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BEIJING- As source unveils that, Unilever(联合利华) has choosen Omnicom Media Group's PHD to continue handling its media planning and buying assignments in mainland China. "PHD won the business without a China specific pitch." as said. PHD initially landed Unilever Greater China's $450 million media business from Dec 2009. At the same time, Unilever has moved its global communications planning duties out from Mindshare and splitted into OMG and IPG (aka Mediabrands). In previous weeks, Mindshare has retained Unilever's media business in USA market.

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