A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

上海职位：
• 资深策划
• 创意总监-文案方向
• 人力资源总监
邮箱：jobs_sh@serviceplan.com，注明消息来源于麦迪逊邦。

北京职位：
• 助理客户总监
• 策略总监
• 人力资源总监
• 客户执行
• 美术指导
• 文案实习生
• 美术实习生
• 客户部实习生
• 人力资源实习生
邮箱：china-hr@serviceplan.com，注明消息来源于麦迪逊邦。

杭州职位：
• 资深客户执行
• 客户执行
• 客户部实习生
邮箱：china-hr@serviceplan.com，注明消息来源于麦迪逊邦。

Senior Planner (资深策划)

Location: Shanghai 

Key Responsibilities:
• We need an experienced Senior Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not  only  guiding  the  ideas,  but  actually  landing itself through the work we put out.
• Our Creative Strategist must support the creative team to make sure that the right content comes through amazing design & the right executional cues.
• Internally, you will work with creative teams to come up with strategy & innovative ideas and content. We are setting up a collaborative strategic and creative community, and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

Requirements:
• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy and media planning experience
• Relevant experience working on awarded projects at top agencies

Creative Director-Copy base (创意总监-文案方向)

Location: Shanghai

Key Responsibilities:
• Conceive the development of all materials (copy) to ensure that creative concepts are strategically on target and art meets company standards of creative excellence.
• Work closely with the art based creative Director, as well as the Strategy team.
• Lead and supervise the creative copy development for the offline and online projects for Serviceplan
• Take project lead and responsibility on campaign ideas and copy direction
• Lead, nurture & supervise the copy team on the projects from inception stage, idea generation and production stages
• Assure creative projects meet briefs and/or company objectives, as well as timelines and budgets. 
• Guide the client from a creative point of view.
• Maintain and enhance the quality of the overall project in terms of copy.
• Inspire our content & client service to execute and defend your ideas and creativity. Constantly encourage creative, inspirational team spirit.
• Strategic planning and detail minded.

Requirements：
• Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
• Outstanding Chinese copy with auto background. English copy is a plus.
• Over 8-10 years experiences of working in digital and classical advertising agencies, among which minimal 6 years creative management experience in China
• Excellent track record in award winning performance with famously effective works
• Full of awesome ideas and being able to complete work independently, as well as with the team members.
• Good knowledge in literature, art and history
• Understand modern and traditional culture
• Familiar with Mainland China, digital ecosystem and latest trends.
• Excellent communications, presentation and problem solving skills. Able to present creative concepts to the team and the clients in their language
• Passionate about the creative industry and fast pace environment
• Self-motivated and a good team player, good leadership skill.
• Very responsible, able to manage multiple projects in tight deadlines
• Able to determine and monitor project schedule in conjunction with internal departments and external parties.

Associate Account Director  助理客户总监
（会做social media，有创意想法）

Location: Beijing

Key Responsibilities
• Assists the team leader to manage the key accounts
• Provides logistic support to both the account and creative teams
• Ensures high quality and timely delivery of all projects
• Providing strategic directions in the development of total communication services
• Managing and optimizing resources to achieve revenue goals for the business
• Developing business partner relationships with key people in the designated client organizations
• Striving for the long lasting and sustainable success of our client
• Handles the financials from quotation to billing 

Requirements
• Above 4 years of advertising in 4A agency working experience and auto client experience
• Excellent communication and presentation skills.
• Be able to convince and influence others effectively;
• High energy level.
• Be able to manage multiple tasks and initiatives simultaneously;
• Fluent in written and spoken English and Mandarin Chines

Planning Director 策略总监

Location: Beijing

Key Responsibilities:
1.Take full responsibility for planning and directing, and variety of planning tasks, including daily planning work, and new business pitches. 
2.Relies on extensive experience and judgment to think and plan the work ahead.
3.Partner with the Account Directors and Creative Directors in identifying the right business needs and opportunities.
4.Bring deep consumer knowledge and insights, develop and drive the brand/ communication strategies, help develop big simple communication ideas and finally help evolve and take forward the campaign ideas to tackle client's issue. 
5.Selling and closing of ideas internally and externally. Strategically and diplomatically handling frustration and discrepancies, adds clarity and scale to both strategies and creative ideas. 
6.Standardize and supervise the planning process, role & responsibilities, paving the path for success for each individual member. 
7.Raise the bar of service quality and creativity, constantly challenge the status quo, inspire and motivate, push the team to go further and be the best.
8.Think managerially and put quality and team efficiency as the first priority , establish the planning team as an idea aggregator, China knowledge Centre & think tank, and make it the catalyst for crafting the company culture. 
9.Identify specific knowledge topics that company can own, and Identify the opportunities to promote the company beyond the daily planning work.  
10.Be the role-model and mentor of the team. 

Requirements:
1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 7 years working experience in marketing, communication and related strategy development field
6.Solid and superior planning skills (Account Planning + Creative Planning) with wide exposure and familiarities in variety of strategy/ concept development, practices, and procedures. 
7.Extensive experience with original thinking and visions for making strategic judgment and plans. 
8.Good understanding of technology and automobile industry.

HR Director (人力资源总监)

Location: Beijing or Shanghai

Key Responsibilities:
• Coach HR team members to deliver professional HR service to each office and achieve HR team KPIs.
• Provide HR strategy to the management team.
• Manage the business’ recruitment and acquisition efforts and ensures the process runs smoothly to build the best and most capable, diverse workforce.
• Update HR policies and employee handbook to compliance with the latest labor law.
• Partner with Finance Director on HC plans and yearly compensation budget.
• Prepare yearly training plan for Beijing and Shanghai office, supervise HR team members to deliver the training plan.
• Work with the management team to design a proper career path for the best talents in the company and build the core team for each office.
• Play a role as HR consultant for management team.
• Recruiting capabilities for senior levels.

Requirements:
• At least 8-10 years of Human Resources background, with a managerial position Multi-national company experience in a fast-growing, large volume and high complexity environment. 
• Ability to work across business functions with strong consensus building skills to move a strategy forward.
• Ability to quickly audit and identify issues in a complex situation. 
• Excellent ability to quickly grasp the company’s operation and business drivers, and will possess a high degree of integrity and independence. 
• Intellectual capacity to gather information, analyze and rapidly make decisions and recommendations dealing with all functions in a complex and multi-faceted business is essential. 
• Experience working in a matrix organization with responsibilities of national-markets. 
• High flexibility/ambiguity, ability to handle multiple tasks. 
• Solution and result oriented. 
• Excellent English language skills both written and verbal.

Senior Account Executive (资深客户执行)

Location：Hangzhou

Key Responsibilities：
•Ensure smooth implementation of all major deliverables within timeline and budget (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
确保在时间表和预算内顺利实施完成所有主要的任务（如策略简报，功能规格，技术规格等），确保达到质量标准和客户期望。
•Ensures that client issues are dealt with in an efficient manner, informing the Account Director of any problems that may arise. 
确保以高效的方式处理客户问题，并向客户总监汇报可能出现的任何问题。
•Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
定期向客户总监报告，提供有关客户活动的信息，包括每周的工作进度和客户意见。
•Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
与项目团队密切合作，保持对项目进度的持续了解，以鉴别项目内或与项目相关的潜在问题和机会。
•Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
确保所有流程和步骤的完整性，质量标准达标，并确保项目高效运行。
•Aware and in pursuit of opportunities for account growth and new business, involving the Account Director
在客户总监的陪同带领下了解并寻求增加客户和拓展新业务的机会。
•Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations. 
为客户和团队之间提供定期的双向沟通，以提供良好的团队呈现文件并设定适当的客户预期。
•Prepare regular correspondence, Contact Report, Status Report and Production Estimate
准备常规通讯报告，联系录报告，进度报告和制作费估算。

Requirements：
•University studies in marketing / innovation / languages or related discipline
大学专业为市场营销/创新/语言或相关学科
•True team player who value and believe in effectiveness and efficiency
重视有效性和效率的团队合作者
•Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
•Speak up, problem solving and multi-tasking
敢于表达，善于解决问题并同时解决多个任务
•Good interpersonal and communications skills
优秀的人际沟通能力
•Proactive, independent, responsible and detail-oriented
积极、独立、负责任且注重细节
•Familiarity with excel is a plus
擅长excel者优先

Account Executive (客户执行)

Location: Beijing & Hangzhou

Key Responsibilities
主要职责
•Prepare accurate call reports and distribute to applicable client and internal team members.
准备准确的会议沟通报告并分发给相关客户和内部团队成员
•Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
有效执行市场营销相关项目，包括项目中有变更的书面沟通并和所有团队成员口头沟通更新状况
•Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and project brief.  Submit to Supervisor for review.
咨询创意、客户管理以及其他内部部门意见，沟通客户目标并制定策略方案。制定创意和项目简介并提交给主管进行审核
•Job files and completion of various process-related forms.
完成工作文件和各种相关的表格
•Set agendas for scheduling and running meetings.
设置议程安排并执行会议
•Maintain schedules and ensuring timely completion of projects.
跟进进度并保证项目如期完成
•Regularly monitors and analyses competitive advertising and competitive product activity.
定期监测并分析竞争性广告和竞争性产品活动
•Answers all client queries promptly. 
及时回答所有客户问题

Requirements
•University studies in marketing / innovation / languages or related discipline
大学专业为市场营销/创新/语言或相关学科
•True team player who value and believe in effectiveness and efficiency
重视有效性和效率的团队合作者
•Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
•Speak up, problem solving and multi-tasking
敢于表达，善于解决问题并同时解决多个任务
•Good interpersonal and communications skills
优秀的人际沟通能力
•Proactive, independent, responsible and detail-oriented
积极、独立、负责任且注重细节
•Familiarity with excel is a plus
擅长excel者优先

Art Director (美术指导)

Location: Beijing
Key Responsibilities:
•Supervises and monitors artists to ensure the quality and time lines of print layouts and online PP 
监督和指导美术同事以确保印刷布局和在线PP的质量和时间线
•Provides technical and creative support in generating layouts and finished ads 
在生成布局和完成广告的过程中提供技术和创意支持
•Reviews and assesses existing ads based on the principles of effective advertising suggests/implements improvements as needed; 
根据有效广告的原则评论和评估现有的广告，并根据需要进行改进;
•Provides training to artists on creating effective business ads: implements the principles of effective business advertising in all work generated by the artists
为艺术同事提供有效的商业广告培训:在所有艺术同事创作的作品中贯彻有效的商业广告原则
•Assists in management planning by providing reports on team member productivity, ad exceptions, deadline compliance, and hardware and software requirements
通过提供团队成员生产率报告，广告例外情况，最后期限，以及硬件和软件需求来协助管理计划，
•Undertakes any special project or duty as signed by superiors 
•主管临时交办的项目及任务。

Requirements：
•Bachelor of Fine Arts in Design preferred
有艺术类学士学位者优先
•At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
至少有1年以上的4A公司工作经验，对美术/设计有整体的了
•Demonstrate conceptual and design skills.
具备良好的设计概念和技能。
•Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
能够有效地展现自己的想法。能够在内部沟通时清晰阐述你的作品。能够倾听和理解客户的反馈和内部批评的反馈
•A command of Typography, Color, Composition, Hierarchy.
具备排版，调色，构图，调整层次结构的技能。
•Create and execute ideas in an efficient, organized way.
有效并有条理的创建和执行想法。

Creative Intern  文案实习生

Location: Beijing

Key Responsibilities主要职责
1.Develop creative ideas and concepts and presenting them to colleagues.
开发创意理念和文案内容，并呈现给同事们
2.Write clear, persuasive, original copy and proofread copy to check spelling and grammar.
撰写清晰，有说服力的原创文案，并进行拼写和语法方面的校对
3.Keep up to date with popular culture and trends.
不断吸收流行的文化和潮流

Requirements 职位要求
1.Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上，市场营销，沟通，广告，美术及相关专业优先
2.Strong Chinese writing and editing skills across advertising disciplines, as well as good command of spoken and written Mandarin Chinese and English
具有较强的根据广告的要求进行中文文案撰写和编辑的能力，也具有中英文书面和口头沟通能力
3.Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
具有较强的提案能力，以及与内部团队、合作工作和客户有效沟通的能力
4.Proactive, independent, responsible, detail-oriented and able to work under pressure
积极、独立、有责任心，注重细节，能在有压力的环境下工作
5.Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
6.Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors. 
有自我激励和团队协作的能力，能在严格规定的时间内独立或在指导下完成多个项目

Art Intern  美术实习生

Location: Beijing

Key Responsibilities主要职责
1.Participate in creative development
参与创意开发
2.Maintain and enhance the quality of the overall art / design ideas
维护和加强整体美术/设计理念的质量
3.Provide excellent design artwork under guidance of senior
在直属领导的指导下提供优秀的设计作品

Requirements职位要求
1.Bachelor holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
本科及以上，市场营销，沟通，广告，美术及相关专业优先
2.Capable of producing excellent artwork independently from draft mock-up to output-file.
能独立完成从草稿到出街稿件的优秀设计作品
3.Proficient in designing software (Photoshop, Illustrator, InDesign, etc). 
精通设计软件（Photoshop, Illustrator, InDesign等）
4.Good communications skills, including ability to share creative idea with others.
良好的沟通技巧，包括与其他人分享创意理念
5.Good command of spoken and written Mandarin Chinese and English
良好的中英文口头与书面沟通能力
6.Passionate about the creative industry and fast pace environment
对创意领域和快速变化领域有工作热情
7.Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors.
有自我激励和团队协作的能力，能在严格规定的时间内独立或在指导下完成多个项目

Account Intern (客户部实习生)

Location: Beijing & Hangzhou

Key Responsibilities:
1.Support in project management: manage and implement project progress; draft timings, prepare decks
广告客户项目支持：管理和执行项目流程；计划排期，客户提案准备等。
2.Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
客户管理：作为客户需求与内部沟通的桥梁，包括回应客户的需求，确保与客户之间开放和有效的沟通，能从挑战中获得成长，直到能独立跟进小型广告客户项目。
3.Internal Responsibilities: assist the account director in proper documentation and filing;
内部常规任务：协助客户总监进行相关文件整理

Requirements:
1.University graduate in communication / languages / journalism or related discipline
本科在读大学生 （市场营销，语言类，媒体类专业优先）
2.True team player who value and believe in effectiveness and efficiency
能够独立完成任务，同时懂得团队合作，注重效率
3.Good command of spoken and written Mandarin Chinese and English
中英文听说读写良好
4.Speak up, problem solving and multi-tasking
敢说会做，有解决问题的能力
5.Good interpersonal and communications skills
良好的人际沟通能力
6.Proactive, independent, responsible and detail-oriented
工作主动，独立，有责任心，注重细节

HR Intern (人力资源实习生)

Location: Beijing

Key Responsibilities:
1.协助完成新员工入职的办理，包括前期入职资料的准备，新员工文件整理归档以及相关系统账号的申请； 
2.负责实习生相关工作的管理，包括招聘简历初步筛选，实习生入职的办理，以及实习生工资信息的收集和统计； 
3.负责员工年假信息的记录和统计； 
4.开具工作关系相关证明，在职证明，离职证明等
5.考勤系统管理
6.其他HR相关工作处理

Requirements:
1.大三或大四在校生，能保证每周工作3-4天 
2.做事细致认真，有耐心，具备英语基本听说读写能力
 

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 

Please send your full resume and expected salary to jobs_sh@serviceplan.com if you want to apply for position at Serviceplan Shanghai and to china-hr@serviceplan.com if you want to apply for position at Serviceplan Beijing and Hangzhou.