SHANGHAI / HONG KONG / TAIPEI — Top four global custom market research company Synovate(思纬) today announced the appointment of Darlene Lee as the new Managing Director of Retail and Lifestyle research for Synovate in Greater China. A seasoned research professional, Darlene brings more than 20 years of experience building and leading world-class teams across Asia and the U.S. to deliver both high client satisfaction and high employee engagement. She has strong sector knowledge and a wide network in the industry. Darlene began her market research career in Taiwan, where was Managing Director of TNS Taiwan and later Head of Customized Research for TNS Greater China. Prior to joining Synovate, Darlene was Vice President Marketing & Operations based in New York. Eliza Wong, CEO of Synovate Greater China, commented: "We are excited that Darlene is joining Synovate to lead one of the most important verticals for us in this market. Darlene has been a role model to many researchers and is a legend for the impressive results she has generated. We are confident that she will bring invaluable support our team and provide the highest quality insights to our clients. Initially based in Hong Kong, Darlene will move around Greater China depending on business and client needs." Darlene said: "I'm thrilled by the opportunity to bring more value to our retail and lifestyle clients. I've been very impressed by the teams on the ground in Greater China, and am fortunate to have such talented people to work with."