父亲节

BREAKING: Yili Packages Yogurt Products to Euro RSCG Beijing

2011-09-01 21:15:53
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Beijing- As source confirmed that, Yili(伊利) has handed its whole creative account for yogurt releative products (伊利酸奶), to Euro RSCG Beijing(灵智). The shift following a competitive pitch, which also included its incumbent agencies and another undisclosed agencies. As said, Euro RSCG will handle all yogurt products under brands such as YPJR(优品嘉人), Chang Qing (畅轻) and Da Guo Li (大果粒) . The three brands' appointments are all retainer fee-based assignments. Futhermore, Euro RASCG will also oversee another two new product launching projects. Formerly,  Ogilvy & Mather Beijing worked on Chang Qing and Da Guo Li for last two years, while local firm Think3group(智立方) worked on YPJR. The win should be the biggest for Euro RSCG this years, till now.  Source also indicates these will contribute millions revenue to Euro. We called to Euro Beijing's PR contact person this afternoon, no comment returned before pulished.

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