SHANGHAI- Jessica Kendall recently has joined ZenithOptimedia(实力传播) as the Head of Digital Strategy China. Jessica Kendall hails from New York where she was previously within the Vivaki family at Starcom MediaVest, leading digital media activation for Walmart and key brands within the Coca-Cola portfolio. While in China she has spearheaded cross media planning methodologies to find clients efficiency in using a combination of TV and online video, and crafted digital strategies for major new business projects in FMCG, Beauty, and Beverage industries. Jessica Kendall joins the ZenithOptimedia team after almost 2 years as Director, Strategic Planning with a 4A media agency for key multinational brands. Jessica will be in charge of 3 main missions: Digital Research, Analytics Expertise, Digital Communication Planning. She said:”It’s my honor to join ZenithOptimedia. I have always appreciated the working atmosphere and company culture here. I am excited to be joining a digital team with the backing of strong global leadership who truly understands and values growing digital leadership in China. I will work closely with my colleagues here to continue to create case studies in best practices for maximized ROI. ” The digital team is a key brand in China under ZenithOptimedia Group, looking after a number of key clients such as L’oreal, PUMA, LVMH, Lexus, Reckitt Benckiser, Red Bull, Mengniu and etc. Besides, Digital owns a series of world-class advanced survey tools, systems and resources partnership. Steven Chang, CEO of ZenithOptimedia Greater China, congratulated:”Welcome Jessica! We’re sure her accession will strengthen our competitiveness in digital marketing and bring better services to our clients under the circumstance of more digitalized and integrated marketing approach.”