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Selected Content 【快讯】吴雪晶或将离开星传媒体

[ 2009-07-03 08:26:21 | Author: Admin ]
http://api.photoshop.com/home_0ffea4f89d314d1fb770494e6c5340fe/adobe-px-assets/ad97be60fe154f109d18f586b74127f6
北京- 新加坡人吴雪晶（Angela Ng）目前已经决定在近期从星传媒体（Starcom）辞职，据悉，她将很可能加入一家出版集团。此前吴雪晶担任星传媒体北京及上海办公室的总经理。

2008年8月，随着上海办公室总经理Eric Nygard 的离任，时任北京办公室总经理的吴雪晶则进一步拓展职责，除了北京办公室之外，同时负责上海办公室。

来自新加坡的吴雪晶拥有市场和媒介双学位，曾就职美国麦肯光明驻新加坡广告公司，服务可口可乐、蒂凡尼珠宝以及朗讯科技等知名品牌，后加入星传媒体，帮助公司建立了亚...

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Category: 媒介| Media | Permalink | Comments: 0 | Trackbacks: 0 | Views: 26

WE Shanghai wins MG Auto ad account

[ 2009-07-03 08:17:54 | Author: Admin ]
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SHANGHAI – WE marketing group(威汉传播) won the MG Automobile(名爵汽车) business in China. The agency won the brand management, and above and below the line marketing. The incumbent agency is Ogilvy China. Ogilvy had held the account since 2006.

WE Marketing ...

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Category: 创意|Creative | Permalink | Comments: 0 | Trackbacks: 0 | Views: 32

【作品分享】华扬联众：课堂实拍为哪般

[ 2009-07-03 07:23:48 | Author: Admin ]
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一则《90后课堂实境实拍》的视频从5月中旬开始在网络上以燎原之姿火得沸沸扬扬，网友们争相评论、转贴的现象连BTV5的日播节目《首都经济报道》也对病毒式营销关注起来。华扬联众作为其幕后推手，此次为中国移动G3上网本量身策划的营销解决方案以其独特的立意点和创新的推广形式，再次在业界掀起了轩然大波。病毒视频系列更是引发了网友的热议，其点击率早已突破了300万。
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Category: 互动|Digital | Permalink | Comments: 0 | Trackbacks: 0 | Views: 31

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[ 2009-07-03 04:40:43 | Author: Admin ]
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Category: 创意|Creative | Permalink | Comments: 0 | Trackbacks: 0 | Views: 2

优势麦肯赢得中国肺炎教育活动以及天美钻饰

[ 2009-07-03 00:11:28 | Author: Admin ]
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上海 - 中国疾病预防控制中心(CDC)在推出其关于婴幼儿肺炎的教育活动前夕已任命优势麦肯（Universal McCann）作为其媒体计划和购买代理机构。传立媒体和实力传播也参加了比稿。

中国疾病预防控制中心与中国宋庆龄基金会将一同推出其运动，以教育国内观众疾病的危险，并宣传免疫接种。

此外，优势麦肯还被委任成为珠宝连锁店天美钻饰（Temix）的媒介代理商。Temix也是Fuqi国际公司的子公司。
Category: 媒介| Media | Permalink | Comments: 0 | Trackbacks: 0 | Views: 35

【案例分享】力士柔亮系列升级上市推广活动

[ 2009-07-02 23:11:59 | Author: Admin ]
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网址：http://www.lux-film.cn/
Title: 力士星炫之城
Advertiser: LUX 力士洗发水
Agency: AdChina 易传媒

案例背景:
力士, 享誉全球的著名品牌, 一直与明星和好莱坞密不可分。易传媒为力士打造“力士星炫之城”, 完美呈现惊艳眩目的视觉效果, 以平凡人成为明星的过程为主线, 构建一座功能强大、内容丰富的mini-site。

网站创意:
1. 好莱坞初探 —— “力士星炫之城”全景。超炫的视觉效果, 让用户仿佛亲临好莱坞的星光大道。
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Category: 互动|Digital | Permalink | Comments: 0 | Trackbacks: 0 | Views: 22

New KFC Delivery viral spots freshly delivered to you

[ 2009-07-02 18:34:40 | Author: Admin ]
http://api.photoshop.com/home_0ffea4f89d314d1fb770494e6c5340fe/adobe-px-assets/060ef12dd302489082e5d6a6ca0d9099
Genesis China has freshly made and hand-delivered three new 15-second viral spots to KFC China. Each spot features a hilarious nugget of truth revolving around moments when you just have to have lunch or dinner. ‘Burnt’ features a housewife who couldn’t ...

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Category: 广告作品 | Permalink | Comments: 5 | Trackbacks: 0 | Views: 475

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[ 2009-07-02 18:08:32 | Author: Admin ]
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Category: 人才招聘 | Permalink | Comments: 0 | Trackbacks: 0 | Views: 1

China Unicom moves media business to Dentsu

[ 2009-07-02 13:39:36 | Author: Admin ]
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BEIJING - China Unicom has moved its media account into Dentsu(&c., JV between Dentsu & Focus Media), replacing incumbent MediaCom, after a pitch which also included VisionCN and Carat.

The telecoms giant is reportedly looking to gain a head start on rivals China Mobile and China Telecom for its 3G network brand. The company plans to spent around ...

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Category: 媒介| Media | Permalink | Comments: 3 | Trackbacks: 0 | Views: 253

Raynet Ogilvy Wins Mengniu White Milk creative

[ 2009-07-02 13:25:12 | Author: Admin ]
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BEIJING- After a competitive creative pitch, source believed that Raynet Ogilvy Beijing(加信奥美) has snapped the creative business of Mengniu White Milk（纯牛奶）. Bates 141, Leo Burnett W&K and dentsu Beijing also invited to participate in the review.

In earlier June, Mengniu White Milk longtime incumbent Saatchi & Saatchi abruptly parted with ...

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Category: 创意|Creative | Permalink | Comments: 0 | Trackbacks: 0 | Views: 215

Selected Content 广州Saatchi X招募客户副总监

[ 2009-07-02 13:18:20 | Author: Admin ]
公司：Saatchi& Saatchi X
职位: AAD（副客户总监）
城市：广州

广州某知名4A广告公司招募客户副总监，BTL方面经验丰富，英语听说写流利。

Contact Email: recruitshanghai2@gmail.com
Category: 人才招聘 | Permalink | Comments: 0 | Trackbacks: 0 | Views: 76

Selected Content [快讯]PepsiCo China calls for comprehensive media review, 4 shops rival for

[ 2009-07-02 08:12:36 | Author: Admin ]
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SHANGHAI- PepsiCo China recently has kicked off comprehensive media review for its whole brands and products, which including Pepsi beverage (Pepsi Cola, Diet Pepsi, Tropicana,Mirinda,7-UP,Mountain Dew,Gatorade) and Pepsi food (Lay's ,Quaker Oats,Doritos). The review should be one of biggest media pitches in mainalnd this year.
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Category: 媒介| Media | Permalink | Comments: 0 | Trackbacks: 0 | Views: 503

Facebook任命新CFO 准备通过IPO方式上市

[ 2009-07-02 07:10:34 | Author: Admin ]
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BizBoom- 据国外媒体报道，Facebook于6月30日宣布任命基因泰克前CFO大卫•爱博斯曼（David Ebersman）为CFO。

在前任CFO吉迪恩•余（Gideon Yu）3月离职时曾有媒体报道称，Facebook将寻找拥有“上市公司工作经验”的人士来担任公司CFO，今天该公司终于如愿以偿。今年早些时候，原为独立上市公司的基因泰克已被罗氏以468亿美元的价格收购。

Facebook创始人兼CEO马克•扎克博格（Mark Zuckerberg）发表声明称：“我们接到了许多角逐CFO职位的意向，因此获得了与许多令人印象深刻的候选人会面的机会。我们很快就认识到，爱博斯曼正是Facebook所要寻找的人。在他担任基因泰克CFO期间，该公司的营收增长了两倍，而他在平衡一家快速增长公司财务系统方面所取得的成功对Facebook来说将十分重要。”
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Category: 商业资讯 | Permalink | Comments: 0 | Trackbacks: 0 | Views: 164

Tim Love接管宏盟集团APIMA区

[ 2009-07-01 23:51:16 | Author: Admin ]
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纽约—宏盟集团宣布委任Tim Love(蒂姆-拉夫，如图)为集团亚太、印度、中东及非洲区(APIMA)CEO，该任命于7月1日生效。

宏盟集团高级副总裁兼亚太区总裁杜孟（Serge Dumont) 将接任亚太区主席，并荣升为宏盟集团亚太、印度、中东及非洲区(APIMA)总裁。

宏盟集团总裁兼CEO庄任（John Wren）说到：“客户的需求一直是我们业务战略的指导。而客户的需求越来越需要通过共同合作来达到最大程度的满足，进而满足消费者和顾客的发展需求。我们拓展了亚太地区的战略范围，该地区具有重大的发展空间。然而，在一个如此复杂的经济、销售以及媒体环境的区域开展有效的营销项目，我们面临的挑战可想而知。该地区每个国家内部环境就已经很复杂，进行跨地区业务发展更是困难重重。通过整...

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Category: 创意|Creative | Permalink | Comments: 0 | Trackbacks: 0 | Views: 131

【戛纳作品展】Fiat-ECO:drive- AKQA伦敦

[ 2009-07-01 22:03:17 | Author: Admin ]
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High marks with Fiat…A clever explanation of the innovative eco:Drive communication application is used to introduce Fiat drivers to Ecoville.

Type of Entry: Other Interactive Digital Media
Category: Interactive Tools
Title: ECO:DRIVE
Advertiser/Client: FIAT
Advertising/Web Design Agency: AKQA London
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Category: 互动|Digital | Permalink | Comments: 0 | Trackbacks: 0 | Views: 279
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