http://www.madisonboom.com/ zh-cn LBS v2.0.313 Tue, 07 Sep 2010 05:28:11 +0800 60 ]]> Fri, 06 Aug 2010 13:52:16 +0800   BEIJING - Grey Group’s G2 Star Echo(吉途仕达), recently has scored a series of new business wins with new clients Li Ning, Petronas and Geox, as well as long-term client Amway.

G2 Star Echo’s specialised premiums division, G2 Aviavision, has been tasked by leading sports brand enterprise Li Ning to design and produce an exclusive gift pack for its new store opening in Beijing.

G2 Star Echo has also snapped up assignments for Petronas(马来西亚石油) ]]> ]]> Fri, 30 Jul 2010 17:07:33 +0800

上海 – 黄英(Vivien Huang)日前被RAPP任命为RAPP中国数据分析团队中新创一职---CRM战略分析师。她不仅要向DDB中国策划部提供专业的分析，还将与40多名RAPP的数据分析师和CRM战略专家一起合作。 Vivien拥有着非常丰富的国内外数据分析的经验。在她看来，数据化市场和战略性的规划将帮助RAPP对顾客行为学有一个更深入的了解和掌握。作为一位RAPP的CRM 战略分析师，她将过滤分析客观数据和客户的需求来为数据分析部提供有利的信息。 RAPP中国董事总经理罗世杰(Ross Gearing)表示：“能够获得向Vivien这般有能力和天赋的精英是我们发展精锐团队的标准。除了我们已拥有的一组CRM专家， 我们更加期待我们的活动管理和战略计划资源能发展的更完满。”

由RAPP中国直接任命的Vivien还将负责对DDB中国旗下的所有公司提供信息分析。Vivien首先将会向尊尼获加、Friso和飞利浦继续发展贯彻已有的CRM战略决策，以及运用她在汽车制造业上广泛的知识和经验来服务另一重要客户大众汽车。]]> ]]> Fri, 02 Jul 2010 12:48:16 +0800   BEIJING- G2 Star Echo(吉途仕达) China, has been charged by Amway to manage its Nutrilite Mobile Health Centre. The initiative, which aims to promote a healthy lifestyle message in China, sees a specially customised and branded van travelling to more than 10 cities across the country over the next few months.

G2 Star Echo’s premiums division, G2 Aviavision, picked up three new assignments for Mead Johnson and China Minsheng Banking Corporation.

Mead Johnson tasked the agency ]]> ]]> Wed, 26 May 2010 08:25:48 +0800

上海 - 无线广告网络和无线营销业务提供商亿动广告传媒（Madhouse）今日宣布任命黄伽卫（Dan Wong）为首席运营官。 加入亿动广告传媒（Madhouse）之前，黄伽卫自2003年起担任诺基亚大中国区副总裁，先后负责多媒体业务部(Multimedia)和软件与服务部 (Nokia Software and Services)。 加入诺基亚大中国区之前，黄伽卫在北美，香港，台湾，中国大陆和日本市场均有多年工作经验，先后就职于AT&T, Openwave Systems等全球知名IT和电信企业，担任重要职位。 黄伽卫拥有哈佛大学商学院MBA学位，斯坦福大学材料科学的工程学硕士学位以及电子工程学士学位。

“对黄伽卫先生的任命表明了我们对无线营销生态系统的建立，无线营销产业上下游的合作整合，以及与国内外市场的进一步开拓的信心和承诺。黄伽卫先生在全球IT、手机与无线互联网行业拥有超过18年工作经验，在业内有杰出的职业履历和行业声誉。”亿动广告传媒（Madhouse）CEO马良骏说，“相]]> ]]> Tue, 25 May 2010 09:32:37 +0800

上海 –全球市场调研公司思纬(Synovate)正式宣布创立“卓越数码中心（Digital Centre of Excellence）”，加大在数码营销调研领域的投资。该中心将着力了解、测量各品牌通过数码媒体所进行的宣传推广是否有效。 思纬能力与实践（Capabilities and Practices）首席执行官Ged Parton解释了该行动背后的动因：“虽然已经有很多公司在数码行业中下了大工夫，但思纬相信在这一领域中仍大有可为，我们需要了解从个人角度是如何与品牌建立关系，维持关系，加强巩固或是改变这种关系的。” 思纬会首先关注该领域中已经具备大量数据但洞见有限的部门。本公司已经在进行多个“调研上的调研”试点项目，其中包括： 1) 评估社交媒体热潮与相关品牌的商业关系，也即，关系的变化

带动市场份额的变化。
2) 利用cookie技术检视真正的宣传曝光率与受访者记忆之间的差别。
3) URL“网络表（webmeter）”，这是一种浏览器插件，可以捕捉固定样本组成员的上网习惯，并能够将这些习惯数据与态度改变相联系。
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SHANGHAI - Grey Group(葛瑞集团)'s G2 Star Echo(吉途仕达) China is the agency behind the planning of two large scale activities for Amway – the Nutrilite Health Run & Sports Carnival, as well as Colour Your Diet – both of which are currently being rolled out in several cities across the country.

Since 2002, the Nutrilite Health Run & Sports Carnival has gathered millions of participants to help spread the “New Healthy Life Attitude” message in over 100 events and 30 cities. Colour Your Diet is an initiative by the direct selling giant promoting healthy eating across an entire colour spectrum.

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		BEIJING - SinoTech Group has appointed Paul McNeill(麦柏林), as Vice President, Alliances & Partnerships. He will report to Mathew McDougall, CEO for SinoTech Group. Prior to joining SinoTech Group, McNeill was CEO of MPG Greater China (a part of the Havas group) and the founder of XS-Media; Asia’s first online media trading platform and was a founding member of Carat Asia-Pacific (a part of the Aegis group). Paul McNeill assumes the responsibility of building a network of partners to extend the reach of the SinoTech products. “I'm pleased to be working with SinoTech Group as ]]> ]]> Thu, 13 May 2010 15:02:58 +0800
		SHANGHAI- Taiwan-headquartered marketing agency Trendyoung(传扬行销) has just announced the change of management in China. Robecca Lin(林佳蓉) has been named of Vice-President of TRENDYOUNG China(竣耀营销) to lead the branch office. She will base Shanghai. The restructured is follow by departure of Toby Chiu(邱昱能), director of Trendyoung China.Robecca will continue current account management of DELL, GORE-TEX, Standard Chartered Bank, SONY and AURORA. Trendyoung founded from 1986, and operates in mainland market from 2002, as relative info showed.

]]> ]]> Thu, 13 May 2010 09:46:16 +0800   上海- TBWA\China Group旗下的Integer\日前成为箭牌2010年中国地区店内零售营销代理商，负责益达、黄箭、彩虹糖、大大泡泡糖、真知棒和瑞士糖品牌的相关零售营销策略和创意。

Integer将为以上品牌提供品牌零售营销策略和创意。这一指定是经过09年底的4方比稿后的结果，并于1月已经开始了实质工作。

“我们对这次合作都报着坚定的信心。 INTEGER将与客户其他的合作伙伴紧密合作，将品牌信息传达到零售领域，从而促进产品的销量，并增加品牌在零售渠道的曝光度。”TBWA\INTEGER的中国总经理黄鼎翔这样说道。

同期，另外一家名为Fish(曜宝集团)的代理商将负责绿箭品牌的零售营销事务。 ]]> ]]> Wed, 05 May 2010 07:18:04 +0800   BEIJING- Independent marketing agency iris has appointed Lester Kahn as Managing Director for its Beijing office, following its recent decision to move to a regional management structure which focuses on China as one of four key regions for growth. He will report to David King, the agency’s regional CEO for China.

Kahn, who brings over 20 years’ agency experience working with global clients such as Unilever, Microsoft, Nescafe and Nike, will be responsible for overseeing the growth of iris’ Beijing office. He will support King in making iris’ China operation the ]]>