[The History of Aegis Group] The business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency Centrale d'achats radio, affichage, télévision (Carat). In 1979 WCRS Group was formed as an advertising agency and in 1984 WCRS Group acquired Carat. WCRS Group became one of the fastest growing marketing services groups of the 1980s. WCRS Group was led by Peter Scott—the ‘S’ of WCRS— who went on to found Aegis in 1989 as a separate company based on the original WCRS media buying division which itself was centred around the French media business Carat. The old WCRS agency has re-emerged as part of the Engine Group. In 1990, the name of the company was officially changed from WCRS to Aegis Group.
前线网络 Front Networks