Brand Strategist

面议 上海 · 上海市 / 经验不限 / 本科

2021.03.01 发布于盛世长城招聘
职位优势:

职位描述:

BRAND STRATEGIST


Role

This role is about helping some of the world’s most iconic global FMCG brands to succeed in China by understanding attitudes, motivations and behaviours of modern Chinese consumers and their influencers. Alongside the strategy director, you’ll walk the walk from conducting your own research to translating your observations into mind-opening insights and those insights into gamechanging strategies. You’ll be a source of inspiration for big, powerful creative ideas as well as at every tiny, little step of the consumer journey.
As part of an integrated planning team, you are expected to become the to-go person for deep consumer understanding, no matter if it is about their lifestyle, media usage, shopping behaviour, and/ or consumption habits. Looking at those through the lens of culture as well trends should be something you are familiar with and have fun doing.


Responsibilities

• Understand the client’s business & how communication can help to reach their goals.

Conduct & analyze primary & secondary research for consumer, communication & competitive reviews to identify strength, weaknesses, opportunities & threats.

• Work alongside creatives, client services, media, content creators etc. feeding them insights, ideas and thinking from opportunity identification to execution.

Inform, inspire, educate and motivate us and our clients with insights & trends.


Requirements

• 3+ years of experience in the brand strategy space.

Working knowledge of brand planning, communication planning and research as well as digital & social strategy from briefing to completion.

Experience in a fast-paced, deadline-driven (agency) setting.

Strong analytical, logical, and imaginative thinking.

• Solid writing & presentation skills.

• Fluent in Mandarin and English.

• Passion for communication and creativity.

• Low ego, high sense of humor.

简历直达:erica.gu@publicisgroupe.com

邮件标题格式为:个人姓名+职位名称+工作地点+来源麦迪逊邦

公司介绍:

盛世长城国际广告(Saatchi & Saatchi)隶属于全球三大传播集团之一——阳狮集团。自1970 年创立以来,已逐步发展成为全球最受瞩目的创意热店。盛世长城目前已在全球设立114家分公司,员工超过6500名。1992年盛世长城来到中国,它也是最早来到中国的国际广告公司之一。自进入中国以来,盛世长城始终坚持以创意为先,网罗了最顶尖的创意人才,通过逾二十年的不断探索与发展,中国拥有超过500名员工,在上海、北京、广州、香港均设有分公司。 盛世长城中国拥有宝洁、美赞臣、保时捷、汇丰银行、太古地产、上汽大众、澳门金沙、亿滋、金宝汤、Paul & Shark等国内外知名客户。在为老客户提供优质服务的同时,盛世长城也凭借非凡创意能力不断地争取到了更多新客户。 盛世城在帮助客户生意屡创高峰的同时,坚持专注创作优秀的创意作品。近年来,盛世长城陆续斩获了戛纳、伦敦广告节、4A金印奖、金投赏、One Show、Spikes Asia、长城奖、龙玺、黄河等一系列国内外专业奖项。

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