Associate Director, Social/Digital Marketing

0k - 0.001k 北京 · 北京市 / 经验5-10年 / 本科

2021.10.19 发布于盛世长城招聘
职位优势:

职位描述:

 

Position: Associate Director

Function: Social/Digital Marketing, MSL China of Publicis Groupe

Location: Beijing

         

Job Description

To well manage the social platforms & user community for one of our clients from auto industry, this role will work together with the whole team and sister agencies to leverage all possible resources to deliver qualified client service.



Core work activities

· Work with internal teams and sister agencies within the group to build and maintain the client’s social presence and fans community in China mainland.

· Maintain healthy and sustainable relationship with the client as the core contact person. Manage client expectations and ensuring positive customer experience, be able to provide actionable insights to evaluate and optimize client satisfaction.

· Co-work with the client to develop annual social community consolidation plan within budget. Working with team members and partners to create execution plans to achieve goals. Make sure the internal stakeholders and external partners are fully briefed on objective, strategy, tactics, and progress, while ensuring internal profitability requirements are met.

· Manage and train the team to produce impactful social content, manage qualitative social campaigns, create rigorous analytical processes to deliver cost-effective social daily communication activities and social campaigns.

· Manage budget and timelines.


Qualifications

· Experience working in a global agency or a social specialized team, familiar with the Chinese social media landscape and know-hows.

· Minimum 6 years of relevant social/digital team management experience or consumer marketing communications/auto inhouse social team related experience

· Good sense of creative, social/digital content. Result-driven and knows how to achieve the campaign results, strong understanding of key social media platforms (WeChat, Weibo, Douyin, BiliBili, Red, etc.) and owned social platform (App, website)

· In-depth knowledge and experience with consumer trends, auto trends, social and digital marketing, social analytics, reports, and campaign management.

· Strong entrepreneurship/Passion for winning/Innovate for growth, self-motivated and comfortable working with limited supporting, has the ability to deal with multiple tasks.

· Fluency in both English and Chinese.

· Proven project management skills and commercial sense.

简历直达:sally.chen@publicisgroupe.com

邮件标题格式为:个人姓名+职位名称+工作地点+来源麦迪逊邦

公司介绍:

盛世长城国际广告(Saatchi & Saatchi)隶属于全球三大传播集团之一——阳狮集团。自1970 年创立以来,已逐步发展成为全球最受瞩目的创意热店。盛世长城目前已在全球设立114家分公司,员工超过6500名。1992年盛世长城来到中国,它也是最早来到中国的国际广告公司之一。自进入中国以来,盛世长城始终坚持以创意为先,网罗了最顶尖的创意人才,通过逾二十年的不断探索与发展,中国拥有超过500名员工,在上海、北京、广州、香港均设有分公司。 盛世长城中国拥有宝洁、美赞臣、保时捷、汇丰银行、太古地产、上汽大众、澳门金沙、亿滋、金宝汤、Paul & Shark等国内外知名客户。在为老客户提供优质服务的同时,盛世长城也凭借非凡创意能力不断地争取到了更多新客户。 盛世城在帮助客户生意屡创高峰的同时,坚持专注创作优秀的创意作品。近年来,盛世长城陆续斩获了戛纳、伦敦广告节、4A金印奖、金投赏、One Show、Spikes Asia、长城奖、龙玺、黄河等一系列国内外专业奖项。

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